1. THE CONTENT CONUNDRUM.
- Author
-
Viveiros, Beth Negus
- Subjects
MARKETING ,AUTOMATION ,PAPER ,VIDEOS ,BUSINESS planning - Abstract
The article discusses the importance of finding a balance in content when embarking on a marketing automation initiative. It says that starting up with five pieces of content such as white papers and videos can get a company a nurturing cycle of three months. It also explains the importance of having a content plan by identifying the buyers of a particular product, the type of content they use online and basing messages on how a customer moves through the buying process. INSET: AUTOMATION QUICK TIPS.
- Published
- 2010