1. Affordable, Effective, and Realistic Marketing.
- Author
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Verostek, Jane M.
- Subjects
- *
ACADEMIC libraries , *MARKETING strategy , *SURVEYS , *LIBRARY users , *OPPORTUNITY , *ADVERTISING campaigns , *INFORMATION services - Abstract
Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. [ABSTRACT FROM AUTHOR]
- Published
- 2005
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