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PUTTING 'PLAY' BACK IN U.S. PLAYGROUND 'The Mouse That Scored' just can't wait to let the good times roll Tourism, the backbone of the Orlando-Daytona Beach-Melbourne, Fla., market, has suffered [...]

A RUST-BELT CAPITAL DIVERSIFIES ITS BASE Even silicon has a sporting chance in the erstwhile Iron City No longer able to rely on coal and steel, Pittsburgh has diversified its [...]

BIG DAILIES BATTLING OVER SURF AND TURF 'Herald'/'Sun-Sentinel' war continues in spite of turnover at the top Many media outlets found last year to be a difficult one, and the [...]

EVERYONE LOOKING FOR A PHILLY STAKE The city and its suburbs provide a hearty helping of advertising Philadelphia's newspapers had played a prominent role even before July 6, 1776, when [...]

'THE TIMES-PICAYUNE' RULES CRESCENT CITY The Battle of New Orleans a one-sided affair on the media fronts It's nice to be the only game in town. The Times-Picayune is the [...]

For Tampa and St. Pete's sake THREE PLAY BY BAY, BUT MAY LOSE RAYS Major papers dominate home fields in fast-growing region The fast-growing Tampa-St. Petersburg-Sarasota market, on the central [...]

CAPTURING AUDIENCE REQUIRES A DRAGNET No one media outlet reaches all of L.A.'s diverse population The demographics of Los Angeles, the second-largest market in America after New York, have changed [...]

COX SURE OF ITSELF IN SOUTH'S TOP CITY Scoring the triple play - from TV to radio to newspapers Atlanta, the largest market in the South, is home to several [...]

CALM AFTER A STORM IN THE LAND OF CHAD Hurricanes come and go, but the media competition is forever Life has pretty much returned to normal in Palm Beach County, [...]

BELO FIRING ON ALL CYLINDERS IN BIG D Its 'Dallas Morning News' and WFAA-TV lead field of contenders, with Knight Ridder's 'Fort Worth Star-Telegram' back in the pack From its [...]

Making the 'T-D' list: New highway, port, and mall construction promises a brighter future for the 151-year-old daily Richmond, located in central Virginia, is in the beginning stages of a [...]

IT'S MIX AND MATCH IN 'THE SALAD BOWL' Newspapers can add local flavor to almost any media plan whipped up for use in a famously fragmented market The southwestern Michigan [...]

While engineering links north and south Hampton Roads, the area's two major papers keep to their own sides The largest market between Atlanta and Washington covers the southeastern corner of [...]

SAFECO, MICROSOFT, AND STARBUCKS RULE Seattle's newspapers have had striking differences, but still dominate one of the country's most 'sophisticated' markets Baseball fans in Seattle are enjoying a year to [...]

'WORLD' ECONOMY CENTERS ON TULSA All of Oklahoma is a stage for the 'World,' but the family-owned newspaper rules the roost at home, where unemployment is low The U.S. Open [...]

JOA NEWSPAPERS HAVE VEGAS NOTION Elvis and the Rat Pack are gone, but the gambling capital has become the fastest-growing market in the country Getting advertising results amid the bright [...]

'FRESNO BEE' A BUZZ DOWN IN THE VALLEY The McClatchy Co.'s newspaper meets the challenge for media in San Joaquin Valley: The soil is rich, but most residents aren't The [...]

Focuses on the newspaper companies in Florida. Domination of 'Orlando Sentinel' from Tribune in the newspaper market; Number of circulations produced by 'Daytona Beach News-Journal'; Date of the launching of 'Florida Today.'

Focuses on the revitalization of the economic situation of Pittsburgh, Pennsylvania. Role of the Carnegie Mellon University in market revitalization; Revenue of newspaper industries; History of the Post-Gazette newspaper.

Reports the struggles of the newspaper dailies to survive in the economic recession in Florida. Reduction of the staff of 'The Miami Herald' by 10 percent; Retirement of Sheldon Greenberger as advertising director of Sun-Sentinel; Resignation of Martin Baron as executive editor of Herald.

Reports developments in mass media industry in Philadelphia, Pennsylvania as of March 2002. Historical significance of the Philadelphia Evening Post; Business partnership of Metro International and Southeastern Pennsylvania Transportation Authority; Circulation decline experienced by the Inquirer.

Reports the business conditions of San Jose Mercury News in the U.S. Annual income of Mercury News; Percentage of decrease on daily and Sunday circulation; Increase the local coverage of the newspaper in Palo Alto.

Features The Times-Picayune, a daily newspaper in New Orleans. Readership of the paper; Effectivity of extensive zoning system; Historical background of the paper company.

Focuses on the dominion of major newspapers in Tampa Bay, Florida. Daily circulation of St. Petersburg Times; Cooperation in news gathering effort; Assessment of advertising spending.

Focuses on the decline in the market share of the print media industry in Los Angeles, California. List of advertising spending by the media in two successive years; Percentages of newspaper market penetration; Details on the state demographics.

Focuses on the dominance of Cox Enterprises Inc. on the local media market in Atlanta, Georgia. Launching of marketing strategy designed to appeal infrequent readers; Impact of newspaper combination on readership; Statistic on readership of newspaper of Cox.

Focuses on the media competition in Palm Beach County, Florida. Expansion of the weekly section by The Palm Beach Post; Reason on the circulation of Post on Tribune Company; Launch of zoned edition by the Post.

Reports the exchange of the Dallas Morning News and WFAA-TV on DFW advertising market in Dallas, Texas. Growth on the sharp downturn of high-technology sector; Statistical report about the market; Details on the BIA Financial Network reports.

Focuses on the fragmented mass media market of Grand Rapids, Michigan. Major dailies in southwestern Michigan; Advertising spending by media as of December 2000; Special challenges presented by the fragmented market; Cable penetration; Top local television and radio stations.

Focuses on the newspaper market in Seattle, Washington. Fallout from the lengthy strikes at 'The Seattle Times' and the 'Seattle Post Intelligencer'; Advertising slump; Advertising spending by media; Circulation and market penetration of newspapers.

Features Tulsa, Oklahoma's mass media. Steps taken to take advantage of the 2001 United States Open golf championship; Dominance of 'Tulsa World' in the newspaper business; Benefits of the sports event for KJRH-TV, the E.W. Scripps Co.'s NBC affiliate.

Focuses on the newspaper publishing industry in Las Vegas, Nevada, as of June 25, 2001. Market leadership of the 'Las Vegas Review-Journal' newspaper published by Donrey Media Group; Newspaper's marketing partnership with the 'Las Vegas Sun' newspaper; Factors affecting the market.

Focuses on the challenges faced by Fresno Bee, a daily newspaper in San Joaquin Valley, California. Evidence of low newspaper readership; Content of the newspaper advertising; Average daily circulation of the paper in the region.