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Your search keyword '"Goals (Psychology) -- Research"' showing total 2 results
Start Over Descriptor "Goals (Psychology) -- Research" Journal journal of consumer research
2 results on '"Goals (Psychology) -- Research"'

1. Behavioral consistency and inconsistency in the resolution of goal conflict

Author

Laran, Juliano and Janiszewski, Chris

Subjects
Conflict (Psychology) -- Management, Consumer behavior -- Psychological aspects, Goals (Psychology) -- Research, Company business management, Advertising, marketing and public relations, Social sciences
Abstract

The existence of a passive guidance system that unconsciously guides behavior in the resolution of goal conflicts is proposed. This system is sensitive to the effects of behaviors on goal activation and encourages similar future behaviors or results in goal achievement.

Published
2009

2. Context-dependent effects of goal primes

Author

Laran, Juliano, Janiszewski, Chris, and Cunha, Marcus, Jr.

Subjects
Goals (Psychology) -- Research, Human information processing -- Research, Priming (Psychology) -- Influence, Consumer behavior -- Research, Advertising, marketing and public relations, Social sciences
Abstract

A study was conducted to show that goal priming effects on consumer behavior are context dependent. It is argued that goal primes encourage prime-consistent behavior when the behavioral context is common. It is concluded that uncommon behavioral contexts encourage the release of a primed goal, as well as an increase in the relative activation of information inconsistent with the primed goal.

Published
2008

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