Search

Your search keyword '"Product evaluation -- Influence"' showing total 1 results
Start Over Descriptor "Product evaluation -- Influence" Journal journal of the academy of marketing science
1 results on '"Product evaluation -- Influence"'

1. The emotional review-reward effect: how do reviews increase impulsivity?

Author

Motyka, Scott, Grewal, Dhruv, Aguirre, Elizabeth, Mahr, Dominik, de Ruyter, Ko, and Wetzels, Martin

Subjects
Market research, Product evaluation -- Influence, Consumer behavior -- Research, Top rating, Advertising, marketing and public relations, Business
Abstract

Abstract A growing reliance on customer reviews prompts firms to develop strategies to encourage customers to post online reviews of their products. However, little research investigates the behavioral consequences of [...]

Published
2018
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results