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Byline: Lucy Tesseras Virgin Holidays has been crowned 'campaign of the year' in Marketing Week's competition of 2016's best marketing activity. With 56% of the final vote Virgin Holidays' live [...]

Byline: Sarah Vizard The retailer is hoping to create a more emotional connection with consumers as it debuts Christmas marketing activity it claims is 'not just a traditional ad campaign [...]

Byline: Leonie Roderick Channel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Marsas commercial success after winning its [...]

Byline: Jonathan Bacon FromAdBlock Plus launching its own advertising network, to Bake Off making the move to Channel 4, it has been a busy week in the world of marketing. [...]

Byline: Leonie Roderick Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4as APS1m Superhumans Wanted competition, as [...]

Byline: Rachel Gee Channel 4 has been reprimanded by the ASA for showing 'unsuitable' ads for horror TV drama 'Fear the Walking Dead' to children. The Advertising Standards Authority (ASA) [...]

Byline: Thomas Hobbs With Prime Minister Theresa May appointing Karen Bradley MP as the Government's new culture secretary, the new arrival will have plenty of challenges including how to manage [...]

Byline: Leonie Roderick O2 and Vauxhall are the first brands to sign up to Channel 4's new ad product, which offers advertisers the opportunity to re-target viewers sequentially in real [...]

Byline: Thomas Hobbs As it launches its first ever UK TV campaign, French music streaming brand Deezer says the 'bland advertising' at its rival Apple Music plays into its hands [...]

Byline: Thomas Hobbs Channel 4 has launched a new commercial growth fund to offer new brands a chance to exclusively advertise on its channels, as it looks to become a [...]

Byline: Sarah Vizard BT Sport and Sky are ramping up their marketing activity with just a week to go until the new Premier League season kicks off. BT Sport is [...]

Byline: Lara O'Reilly Channel 4 has credited its 'Born Risky (http://www.marketingweek.co.uk/news/channel-4-preps-brand-drive-to-tout-edgy-credentials/4008188.article)' marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus [...]

Byline: Lara O'Reilly Channel 4 is aiming for a quarter of its video on demand (VOD) ads to use its recently launched demographic targeting tool (http://www.marketingweek.co.uk/opinion/digital-and-data-will-give-channel-4-a-new-lease-of-life/4006713.article) in 2014, an ambition [...]

Byline: Lara O'Reilly Channel 4 says it will attempt to apply the aprovocative and experimentala values it assigns to its content over to its advertising as it unveils a host [...]

Byline: Sarah Vizard Louis Vuitton's end of year campaign will star David Bowie in an ad that promotes the luxury fashion brand's new Tabour watch and Vivienne bag. Video: Louis-Vuitton-campaign-2013 [...]

Byline: Sebastian Joseph Festival of Marketing 2013: Channel 4 is to launch a brand push to showcase its heritage of taking creative risks and to shift perceptions of the brand [...]

Byline: Lara O'Reilly Channel 4 is putting aadditional safeguards in placea to prevent alcohol ads appearing in the ad breaks of programmes likely to appeal to children after it was [...]

Byline: Lara O'Reilly Channel 4's commitment to put investing in digital innovation around advertising, data and programming will turn it into the new kid on the block again - despite [...]

Byline: Lara O'Reilly Channel 4's sales director Jonathan Allan has urged brands and agencies to think about building interactivity into their ads at the beginning of the creative process. Speaking [...]

Byline: Lara O'Reilly Coca-Cola is launching a UK TV ad campaign and extending its Responsibility Deal commitments to highlight the action it is taking to help solve the global obesity [...]

Byline: Lara O'Reilly Channel 4 has announced a raft of digital product innovations for consumers and brands as it looks to engage 'more deeply' with its audiences through content and [...]

Byline: Rosie Baker John Lewis is looking to build excitement for its 2012 Christmas ad campaign by taking the unusual step of running trailers on Channel 4 building up to [...]

Byline: Rosie Baker YO! Sushi is launching its first TV campaign as part of a promotion to launch a range of new dishes to its menu. Ads will appear during [...]

Byline: Russell Parsons An advertising campaign for Channel 4 ratings hit 'Big Fat Gypsy Wedding' has been banned for portraying boys from the gypsy community as aggressive and depicting a [...]

Byline: Mary-Louise Clews Bookmaker Paddy Power ad featuring transgender people has been banned by the advertising watchdog - the brand's second campaign to be censored in 2012. The banned TV [...]