The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet. [ABSTRACT FROM AUTHOR]
Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. [ABSTRACT FROM AUTHOR]
*QUALITATIVE research, *RESEARCH, SPANISH politics & government, SPANISH history
Abstract
In this paper the authors get into the build of the political discourse in two important moments of Spain's recent History. They get it through a complex and contrasted method, the qualitative content analysis, computer aided in this case. So, the interest of this research is double: in one hand the clear benefit of the comprehension of the political discourse and behaviour; on other side, the clear exposition of a method which could be easily use in new and so different researches. [ABSTRACT FROM AUTHOR]
Published
2007
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