1. The Creative Entrepreneur: A Framework of Analysis
- Author
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Silvia Avasilcai and Adriana Bujor
- Subjects
Entrepreneurship ,media_common.quotation_subject ,Comparative literature ,050801 communication & media studies ,entrepreneurship ,Business activities ,creative entrepreneurs ,GeneralLiterature_MISCELLANEOUS ,Creative industries ,0508 media and communications ,0502 economics and business ,General Materials Science ,Creativity technique ,creativity ,ComputingMilieux_MISCELLANEOUS ,media_common ,ComputingMilieux_THECOMPUTINGPROFESSION ,business.industry ,05 social sciences ,Public relations ,Creativity ,innovation ,Intellectual capital ,Action (philosophy) ,business ,050212 sport, leisure & tourism - Abstract
The term “creativity” is quite often used around us, especially lately, as today most people strive to be creative. The main reason for this is that creativity seems to represent an advantage in front of others. Entrepreneurs are extremely proactive and it is this orientation towards action which leads to their success in business, but also in their personal lives. The “creative entrepreneurship” has become a term which refers to the business activity of entrepreneurs belonging to the creative industries. The creative entrepreneur is the type of entrepreneur concerned with the creation and exploitation of creative or intellectual capital. He or she is an investor in his or her talent, but also in that of others. The aim of this paper is twofold: to offer an overview on creativity and creative entrepreneurship, and to make a comparative literature review of the creative entrepreneurs’ characteristics.
- Published
- 2016
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