1. Bridging the Gap between Product Innovation and Product Planning: A literature-based Conceptual Investigation.
- Author
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Wiederkehr, Ingrid, Koldewey, Christian, Dumitrescu, Roman, Schlegel, Michael, and Albers, Albert
- Subjects
INNOVATIONS in business ,NEW product development ,STRATEGIC planning ,PRODUCTION engineering ,META-analysis - Abstract
Product innovation and product planning are two domains that are closely related to each other. However, the distinction between these two domains is still unclear. In addition, the use of terms within the domains can also be different. For example, disruptive, breakthrough, and radical innovation are used simultaneously. Therefore, it is necessary to establish a common usage of terms within the domains, so that both areas can be related to each other. For this, a systematic literature review is carried out. Hence, the two domains were clustered. The focus of the clustering was on product innovation, which was divided into radical, strategic, and incremental levels and product planning was used as a cluster element, differentiating between new products, new product generation and product modification. In total, three clusters and 20 characteristics per domain were identified and linked to bridge the gap between the terms product innovation and planning. [ABSTRACT FROM AUTHOR]
- Published
- 2023