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Tougher competish forces exex to retool sagging unscripted fare In their quest to find the next "Survivor," network execs are demonstrating a virtue usually foreign to their species: patience. With […]

SYDNEY Despite last year's near-worldwide B.O. slowdown and the financial straits of many exhibs, Australia's Television & Media Services believes the time is right to become one of the world's […]

NEW YORK Thanks, in part, to the success of "Who Wants to Be a Millionaire," ad revenues for ABC, NBC and CBS combined were up more than 17% to $3.5 […]

KUALA LUMPUR With the economy out of the woods, the Malaysian advertising industry is on a roll, and TV is one of the biggest beneficiaries of this resurgence. According to [...]

HOLLYWOOD A clutch of techno-thrillers and touchy-feely shows are wowing some 1,000 foreign TV buyers during the ongoing L.A. Screenings sales bazaar. Midway through the 12-day L.A. Screenings marathon, most […]

But Internet, cable incursions steal eyes, not ads Is the Golden Goose of local TV stations on its last eggs? Local newscasts, which account for 40% of station revenues according […]

NEW YORK Fox and its affils have declared a truce in their war over the net's plan to take back a chunk of commercial inventory. Under a proposal greenlit by […]

Forget 'Star Wars': The longest lines in Gotham last week were the ones outside the offices of network television sales departments. Just as webheads were saying good riddance to another [...]

Australia's new digital channels are helping to drive a boost in advertising revenues that had plummeted due to the financial crash. According to data released by industry org Free TV, [...]

In some cases, adversity can become advantage. Like in ads during these days of fiscal crisis. To bring in revenue and stay competitive, TV networks, magazines and online outlets have [...]

And then there was darkness. With one television show after another halting production and going into reruns because of the writers strike, film studios are facing a daunting prospect: How [...]

Advertisers hate to court controversy, but they sure love drama. Madison Avenue plowed approximately $12 billion into TV dramas in 2013, according to Nielsen, significantly more than the $9 billion [...]

NEW YORK As producers under increasing budgetary constraints struggle to find alternative forms of financing and advertisers seek new promo opportunities in a Tivo world, a plethora of savvy brand-building [...]

By following the French example of banning movie ads on TV, Hollywood could shave costs, improve margins and even make better movies. This is the time of year when showbiz […]

The NFL's pre-season games have only just started but Fox is already aggressively hawking spots in next year's Super Bowl telecast. The network is seeking around $4 million for the [...]

MUMBAI It's a bit like holding a losing betting slip to a race that is already run. The Indian cricket team was ejected from the Cricket World Cup a week [...]

MADRID Ad-deprived Spanish broadcasters have sliced program budgets by up to 25% and the main pay TV operators have slowed pic pre-buys. So you'd think producers would be lifting the [...]

HOLLYWOOD After feasting on dot-com dollars for several years, the commercial production industry's pendulum swung toward famine. Companies closed, jobs disappeared and competition for remaining work turned fierce. Now, mirroring [...]

The line between pubcasters and commercial TV is getting thinner, with PBS and individual public TV stations welcoming sophisticated sponsor "messages" that often look and sound like ads appearing on […]