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Sažetak Ovaj rad istražuje u kojoj su mjeri anglizmi prilagođeni u govoru na hrvatskim televizijama te drži li HTV kao javna televizija najviše do očuvanja jezičnog standarda. U radu se pod očuvanjem jezičnog standarda podrazumijeva izbjegavanje anglizama ili njihova fonološka, morfološka, semantička i sintaktička prilagodba zakonitostima hrvatskoga jezika. Praćen je program dvije komercijalne televizije (RTL-a i NOVE TV) te HTV-a kao javne državne televizije. Rezultati pokazuju da se u govoru HTV-a anglizmi najčešće prilagođavaju standardnom hrvatskom izrazu, a da se to najrjeđe čini na RTL., The aim of this paper is to find out to which extent anglicisms are adopted into Croatian language. Also, the paper is trying to answer the question if the HTV (Croatian television) as a national public television cares the most about preserving the language standard. When we talk about preserving the language standard, we mean avoiding the anlicisms or their phonological, morphological, semantic and sintactic adaptation to the rules of Croatian language. For this purpose, programmes of two commercial televisions (RTL television and NOVA television) and public television (HTV) has been analized. The results show that the anglicisms are most frequently adopted in the HTV programme, and most rarely adopted in the RTL television programme.

Širenjem utjecaja engleskog jezika, najviše putem medija, ali i uslijed napretka tehnoloških znanosti, uočava se potreba za uvođenjem novih riječi i izraza u hrvatski jezik vezanih za sportsku terminologiju. Namjera ovog rada je objasniti načine usvajanja anglicizama s obzirom na oblik i stupanj prilagodbe, kao i razina njihove adaptacije u hrvatski jezik s naglaskom na riječi i izraze korištene u sportu. Obrađeni uzorak bazira se na 6 članaka s internetskih portala hrvatskih novina s područja sporta. Objašnjava se pojam anglicizma, načini jezičnog posuđivanja i adaptacija anglicizama u hrvatskom jeziku na ortografskoj, fonološkoj i morfološkoj razini. Na osnovi rezultata istraživanja donose se zaključci o učestalosti i upotrebi upotrebe anglicizama u sportskoj terminologiji., Expansion of English language, mostly through the media, but also owing to the advancements in technological sciences, intensify the need to introduce new words and phrases in Croatian language concerning sports terminology. The aim of this paper is to explain the ways of acquiring anglicisms regarding the form and degrees of integration, as well as the levels of their adaptation into Croatian language, with emphasis on words and phrases used in sports. The analyzed sample is based on 6 articles written on Croatian internet portals based on sports. The concept of anglicism is explained, as well as ways of language borrowing and the adaptation of anglicism in Croatian language in orthographical, phonological and morphological level. The conclusions about the frequency and usage of anglicisms in sports are made based on the research.

Tema ovoga rada jesu anglizmi u hrvatskome računalnome nazivlju. U uvodnome dijelu govorimo općenito o jezičnome posuđivanju, stupnjevima jezičnoga posuđivanja te definiramo koje se sve vrste stranih riječi pojavljuju u hrvatskome jeziku. Dalje opisujemo četiri razine prilagodbe anglizama u hrvatskome jeziku prema metodologiji Anje Nikolić-Hoyt, a koju je prethodno utvrdio Rudolf Filipović. Nakon kratkoga osvrta na stanje hrvatskoga računalnoga nazivlja prelazimo na analizu korpusa prikupljenoga iz časopisa BUG objavljenih između siječnja i kolovoza 2018. godine. Sveukupno smo analizirali 14 pojmova za koje smo naveli definiciju i kratku analizu njihove prilagodbe u hrvatskome jeziku na fonološkoj, ortografskoj, morfološkoj ili semantičkoj razini, ovisno o obliku u kojemu se riječ pojavljuje u korpusu. U analizi također navodimo hrvatske istovrijednice kojima bi se valjalo koristiti umjesto anglizama zabilježenih u korpusu. The subject of this paper are anglicisms in Croatian computer terminology. In the introductory part, we speak about language borrowing, different types of language borrowing and we are listing several kinds of foreign words that appear in the Croatian language. Further, we describe the four levels of adaptation of anglicisms in the Croatian language following the methodology of Anja Nikolić-Hoyt which was previously defined by Rudolf Filipović. After a brief review of the state of Croatian computer terminology, we are moving onto the analysis of a list of loanwords collected from the BUG magazine, published between January and August 2018. We have analyzed 14 words in total for which we have listed a definition and a short analysis of the level of their adaptation in the Croatian language – either on the phonological, orthographic, morphological or semantic level, depending on the form in which the word appears in the corpus. The analysis also lists the Croatian equivalents that should be used instead of the anglicisms found in the corpus.

Članak donosi rezultate korpusno-lingvističkoga poredbenoga istraživanja tipova slavenskih standardnih jezika. Nakon uspostavljanja inventara jezičnih obilježja prikladnih za poredbenu analizu raščlanjuje se težnja internacionalizaciji na primjeru ruskoga i hrvatskoga jezika. Uzimajući u obzir razliku između jezičnih stručnjaka koji su tvorci jezične politike i korisnika, analiza čestotnosti odabranih primjera pokazala je sličnosti i razlike između tih dviju skupina kada je u pitanju sklonost internacionalizaciji, na temelju čega su izvedeni zaključci o ruskome i hrvatskome kao tipovima standardnih jezika., The article is a contribution to comparative standardology in Slavic studies. The aim of the investigation is to determine a set of features suitable for comparative analyses regarding the tendency of internationalization by taking Russian and Croatian languages as examples. The analysis differentiates between the standard languages creator's perspective (i.e., language planning) and the user's perspective (i.e., language use in language corpora). It offers a short review of attitudes towards anglicisms from Russian and Croatian linguists based on their scholarly papers, and from language users of both languages based on their statements on internet forums and blogs and compares them. On the basis of frequency of anglicisms and their domestic equivalents, including calques, the similarities and differences between proclaimed attitudes towards internationalization are analyzed in both linguistic communities and conclusions are drawn regarding Russian and Croatian as types of standard languages. Both language communities discuss anglicisms both in scholarly articles and on the internet, with no big differences between linguists and internet users. However, expressed attitudes towards anglicisms in Russian seem to be more liberal when dictionaries are concerned than in Croatian. Croatian community, which is typical for a small language community, seems to be more concerned about anglicisms., Der Artikel stellt die Resultate einer vergleichenden korpuslinguistischen Untersuchung zu Typen slavischer Standardsprachen vor. Nach der Ermittlung eines Inventars von sprachlichen Merkmalen, die sich für komparative Analysen eignen, wird die Tendenz der Internationalisierung am Beispiel des Russischen und Kroatischen genauer untersucht. Zunächst werden die Einstellungen der jeweiligen Sprachgemeinschaften - unterteilt nach sprachpflegerischen Instanzen und Sprachverwendern - beschrieben. Unterschiedliche Frequenzanalysen häufig kritisierter Anglizismen zeigen Gemeinsamkeiten und Unterschiede zwischen beiden Sprachgemeinschaften, die Rückschlüsse auf den jeweiligen Typ von Standardsprache zulassen., Данная статья представляет результаты сравнительных корпуслингвистических исследований русского и хорватского языков. Из перечня языковых признаков, пригодных для сравнительного описания, выбирается тенденция англизации, метаязыковая оценка которой как экспертами-лингвистами, так и обыкновенными пользователями языка подбробно описывается. Обоснованность встречающихся оценок проверяется разными частотными анализами наиболее резко критикуемых англицизмов. Сравнение метаязыковых дискурсов и частотных анализов позволяет моделирование русского и хорватского языков как разных типов стандартных языков.