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The article traces the publication of "TWICE" along with the growth of the consumer electronics industry. The root of the periodical and trade publishing can be traced back to 1957 starting with the publication of the trade paper called "Photo Weekly." Then a daily for the Consumer Electronics Show was created by newsletter publishers. From this start, a magazine called Consumer Electronics Monthly was published. The publication specializes in Autosound and Communications, Home Satellite Retailing and Video Business.

The article discusses issues related to advertising. Women with fake armpit hair flocked over Greely Square in Manhattan, New York on July 10, 2006, as part of a mock protests aimed to create traffic at NoScruf.org. George Schweitzer, president-CBS Marketing Group, issued a press release promoting its fall lineup on fresh eggs. Wal-Mart issued a follow-up brief on previously issued request for proposals printed on red paper to its media agencies.

This article focuses on viral marketing. It explains that Web content is a powerful viral marketing tool. There is an increasing number of smark marketing people at companies who promote products and services through thought leadership in the form of Web contents. Web contents go in the form of blogs, e-mail newsletters, white papers, Webinars, great Web site content and ebooks, which are all effective ways to communicate to a market. Communicating with target audiences through Web content initiatives is also an extremely cost-effective form of marketing.

The article focuses on the impact of the increase in mail cost on direct marketing. A change might occur in the direct-mail business with the postal rates going up and paper costs increasing. In years to come, companies would mail less and start using electronic advertising strategies more. Businesses would come to rely on direct marketing to deliver messages to consumers.

This article reports on the plan of Irving Personal Care to launch disposable diapers in the U.S. under its Little Tikes label by the end of December 2005. A total of 1,900 Eckerd and Brooks drug stores have signed on for March 2006 release. Little Tikes is the first new diaper brand to win national distribution since P&G launched Luvs in 1980. Marketing will include print, Internet and FSI. Irving Personal Care licensed the Little Tikes brand--which is known for infant and preschool toys--in 2005. Little Tikes has extended to such lifestyle categories as clothing and music/electronics.

Provides information on the Rock Paper Scissors advertising campaign for the Sierra Mist brand. Shortcomings of the campaign; Similarity of the campaign to Burger King spots.

The article reports that America Online (AOL) has launched 17 different ads by BBDO New York in the "New York Post" on September 24, 2003. The ads were part of build-up to the Dave Matthews concert for New York public schools, sponsored by AOL. They also serve as teasers for the launch of AOL 9.0. AOL bought one million copies of the Post given away free and inserted a sample compact disc in the paper.

The article discusses the "Advertising Age" year 2000 Interactive 100, which ranks the top Internet companies by revenue. The effect of economic slowdown on companies' earnings was analyzed. This paper explains why the slowdown is not represented in year-on-year drops. It was argued that investors are partly to blame for the situation of Internet companies.

The article discusses the impact of the U.S. 2001 blizzard on marketing and advertising. Free media was reflected on the behavior of consumers. Batteries, pet food and toilet paper were consumed. Educational institutions were locked across the New York area. Flights at LaGuardia and JFK airports were preemptively canceled.

Reports on the increasing number of package-goods companies that are resorting to trade promotion and couponing, as sales and profit pressures mount in the United States. Growth of trade promotion in the laundry, diaper and paper categories; Stability of advertising spending despite the surge in promotion. INSET: Marketers promotion funds buy new media frontier: Supermarkets..

Focuses on Procter & Gamble Co.'s swim diaper product called Luvs Splashwear. Television and print advertising from Leo Burnett USA; Competition from Kimberley-Clark Corp.'s Huggies Little Swimmers diaper.

The article reports on the efforts of Rodale Press to boost the sales of its New Woman magazine in 1999. This year, Rodale will spend $5 million to boost newsstand distribution. Beginning with the monthly's September issue, the number of copies sent to newsstands will increase from 900,000 to 1.5 million. The rate base will drop to 1 million with that issue reflecting a strategy to rebuild the monthly's circulation on a more profitable footing. Rodale's investment includes increasing the weight of the paper stock, to offer a more upscale feel.

This article focuses on the success of The Wall Street Journal weekend section among advertisers. One year after the Journal launched the Weekend Journal, its entertainment and lifestyle section, readers, Advertisers well outside the usual technology and financial mainstay categories of the newspaper have embraced the weekend section, which is distributed on Fridays. The section's success is a boost for the paper's parent, Dow Jones & Co., which has been struggling to grow for a number of years.

Reports on the plan of Procter & Gamble (P&G) to launch Pampers Rash Guard, a premium bar in the diaper category, in 1999. Claims made by P&G to its Pampers Rash Guard; Promotional budget; Description of the diaper; Active ingredient in the diaper; Sales of Huggies, Pampers and Drypers products.

Features the Chicago Board of Trade (CBOT) Recyclables Exchange, a centralized exchange for recovered materials such as paper, PET plastic, glass and rubber, which can facilitate the buying and selling of compost. Registration fee; Internet operation; Contact information.

Reports on laserdiscs released by MCA/Universal Home Video and Columbia TriStar Homevideo including `The Paper,' `Ice Man' and `Candyman.'

Reports on Procter & Gamble Co.'s (P&G) decision to redesign its packaging and advertising for its Always brand name of products for women. Confusion caused by current methods of packaging; Use of symbols.

Presents images from the television advertising campaign for Dryper Corp.'s Drypers. Tagline; Advertisements created by Suissa Miller.

Reports that Procter & Gamble Co (P&G) will launch a new advertising campaign and `shopping aid' for its Always sanitary pad in early 1998. Reasons for the campaign; Confusion between packages; Other P&G products already being marketed.

The article reports on the increasing number of brand name products that are adopting the practice of overbranding to boost market efficiency. Overbranding, or megabranding, is the extension of a powerful corporate name or brand name to sister brands already on the market. Some examples of overbranding include DowBrands, which came from the merger between Dow Chemical Co. and Texize, and Kleenex/Cottonelle, from Kimberly-Clark Corp. and Scott Paper Co.

This section offers news briefs on the advertising industry as of January 13, 1997. BBDO Worldwide bested other agencies for the corporate advertising account of the oil company, Texaco. Nissan Motor Corp. will try to convince hundreds of employees to take early retirement or resign voluntarily from the company as part of the reorganization in sales, marketing and distribution. Kimberly-Clark Corp. will relaunch its Huggies Ultratim diapers.

This article looks at the marketing efforts of U.S. retailers during the 1996 holiday season. Marketing has to be done with a lot more finesse than putting in the paper that something is for sale, according to Walter Loeb, publisher of Loeb Retail Letter. Another factor forcing the push to marketing is an overstored nation, with consumers possibly at a shopping saturation point. One of the most successful holidays was enjoyed by Sears, Roebuck & Co. Sears not only plowed $40 million into seasonal marketing, but retooled its proven 1995 marketing strategy by conducting additional consumer research. There were other successful brand-building efforts this season. Cartier Inc. offered a free Tickle Me Elmo doll with a $1 million necklace purchase, which drew huge tourist crowds at its Fifth Avenue store.

Informs that Italian brand Illycaffee will expand overseas with the launch of Easy Serve Espresso. Pre-measured, roasted ground coffee in a paper filter pack; Illycaffee as the leading supplier of express beans to Italian bars; What the product claims; Competitors.

The article reports that the collectibles industry is slashing media spending for the second consecutive year due to high paper and postage costs. Responding to a combined 10 percent decline in sales for 1995, the industry's top five players have cut media advertising to $55.8 million for the January-April period. That compares with $116.9 million for the same period last year.

Advises that Proctor & Gamble Co. will introduce three product improvements to its Pampers and Luvs diapers in August 1996. Elimination of gender-specific Pampers; Focus of P&G's new line will be new jumbo and mega-size packs; Increasing price on regular-size packs while reducing per-diaper prices on the larger packs; Market share; Introduction of a new product from Drypers Corp.

The article highlights Universal Press Syndicate's promotional activity for the launch of "Connect Time," a monthly high-tech lifestyle magazine scheduled to debut in October 1996. A prototype was presented to newspaper publishers but no daily papers have formally committed to carrying the Sunday magazine. The magazine hopes to gain the support of technology companies for its advertising space.

Reports on Paragon Trade Brands Inc.'s planned launching of its premium disposable diapers. Pricing of the diaper; Competition from Procter & Gamble Co. and Kimberly-Clark Corporation.

Reports on Procter & Gamble Co.'s scheduled testing of its disposable diaper line called Luvs Training Pants in the Dallas/Fort Worth area in Texas on October 30, 1994. Plans to introduce changes in regular Luvs diapers aimed at shelf efficiency for retailers and product improvement for consumers; Company's attempts to make a comeback in the competitive disposable diaper and training pants category.

Reports that the Procter & Gamble Co. (P&G) has pulled Pampers disposable diapers out of Australian and New Zealand markets last August 1994. Minimal share in the market; Competition with market leader Kimberly-Clark Corp.; Reasons for the withdrawal of P&G from the market; Mistakes in the marketing of the diapers by P&G; Importation of diapers.

Reports that Procter & Gamble Co. will expand nationally an upgraded diaper called Pampers Stretch. Features; Availability; Television campaign for the product; Percentage market share in the disposable diaper category; Competitors.

Features the printing of posters showing the `Miami Herald' newspaper's coverage of the sinking of the Titanic on April 16, 1912. Gillian Durruthy's request for a copy of the paper front page from Nery Ynclan; Advertising campaign for the posters; Number of posters marketed by mid-May 1998; Benefits of the project for `Herald' FactLine.

The article offer news briefs on various industries in the U.S. McDonald's Corp. is adopting a paper packing technology to replace foam packaging for hot sandwiches. General Motors and Ford are cutting back auto production. Toyota Motor Co. invited 200 American parts suppliers to Japan. NeXT Computer Inc. has become the first U.S. company to receive the prestigious G-Mark Grand Prize Award. U.S. gear shipments are expected to rise at a rate of 4.6 per cent a year by 1994.

This article reports on the tie-in efforts of U.S. marketers for the Earth Day on April 22, 1993. In one of the most unusual moves, MBNA Corp., the leading affinity credit card issuer, will offer for the first time an Earth Day credit card, marketed to key environmental groups through direct mail and telemarketing. Earth Day lottery programs featuring recyclable tickets are being marketed to various states by Dittler Bros., a commercial printer. Some products are carrying the Earth Day name, including Performance Computer Form's Earth Day office paper products.

Presents updates on advertising and marketing as of January 18, 1993. Decision of Mars Confectionery to launch its Twix, Opal Fruits and dark chocolate Mars Bar ice creams across Europe; Invitation given by toymaker Lego to several advertising agencies to compete for a new international marketing and advertising master plan; Market testing of the Pampers Baby Dry diapers from Procter & Gamble.

This article presents information related to advertising in the U.S. Forbes Inc. last week launched Audacity: The Magazine of Business Experience, a quarterly American business history magazine solely sponsored by International Paper Co. The American Heritage spinoff will be distributed free to 100,000 business and government leaders, and will be sold on newsstands and through subscriptions. New York City Council this month is expected to approve the Tobacco Product Regulation Act, restricting tobacco ads on outdoor boards, bus shelters and other public property owned or leased by the city. For every three tobacco ads placed, the marketer would have to do a public service announcement warning of tobacco's dangers.

This article reports on the success broadcasting of KNIX-FM radio station of Phoenix, Arizona to advertisers, through print media as of May 1992. According to Michael Owens, vice president-general manager, the monthly Country Sprint journal is a marketing tool for the radio station. He considers licensing Country Spirit to other stations. It was learned that licensing is a field in which he has some experience. He offers a satellite feed from KCW-AM, KNIX's sister station, to more than 70 stations around the nation. Launched in 1989, the journal is printed on newsprint and distributed free in 600 markets, convenience stores, and Western wear stores. All advertisements are sold locally. Subscriptions are available for $2 a year.

The article reports on Walt Disney Publications' plan to relaunch "Discover" magazine with a new look and more aggressive marketing and circulation strategies. The Walt Disney Co. unit bought the consumer science monthly following former owner Family Media's collapse in August 1991. The center piece of the March relaunch is a graphic overhaul that includes a logo and cover look, upgraded paper stock and a greater use of original photography.

This article reports on the implication of Robert Maxwell's acquisition of Daily News to the survival of the tabloid. More will be known about the Daily News' short-term future when the newspaper files an interim statement of circulation with the Audit Bureau of Circulations. The News guaranteed advertisers it would deliver an average daily circulation of 800,000 daily and 1 million on Sunday for the six-month period ending September 30. Les Goodstein, VP-advertising for the News, contends the paper is making string gains on the advertisement front and says most major clients have returned, particularly local retailers like Macy's and Abraham & Straus.

The article reports on the Bunnies-Plus disposable diapers to be launched by American Enviro Product. The product launch will be supported by an advertising campaign created in-house. The television campaign will position the diaper as a product that helps save trees because it is made from cotton rather than wood pulp. The campaign replaces the company's original line which made biodegradable claims.

The article announces the launch of Procter & Gamble Co.'s Always sanitary napkins in Belgium. The company chose Belgium as a representative market as to what they can expect from the feminine hygiene market in Europe. The marketer has added a thin superabsorbent pad and an ultrathin superabsorbent pad to the Always line. D'Arcy Masius Benton & Bowles is handling the introductory television and print campaign for the product.

Takes a look at the advertising cost of Kimberly-Clark's Huggies Little Swimmers disposable swimpants. Theme of the advertisement; Sales of the product; Rank of Procter and Gamble's Pampers.

Focuses on the marketing battle between disposable diaper manufacturers Procter & Gamble (P&G) and Kimberly-Clark. P&G's launching of Pampers Premium; Description of product; Marketing strategies.

Reports on Kendall-Futuro's introduction of its repackaged Curad adhesive tabs by new print advertisements in 1996. Features of the packaging; Martin Fryer Design as the redesigner; Impact of the effort on the company's market status; Campaign costs.

Reports on Drypers Corp.'s preparations to do battle in the diaper war, led by co-CEO and former P&G diaper brands executive Terry A. Tognietti. Consolidation of four regional brands into a national brand; Marketing and promotional budget; Magazine advertising; Team-up with Gerber; Rivalry with P&G's Luvs brand.

Reports on the decision of Procter & Gamble to drop the prices of its Luvs diaper brand.

Reports on Brother International's plan in marketing a laser printer line called the HL Series via a television, radio, print and outdoor campaign from agency Milton Samuels. Key feature of straight paper pass that minimizes jams.

Reports on the marketing plan of Kimberly-Clark Corp. to target older children who still have bed-wetting problems for its disposable diaper product `Huggies'. Television advertisements by agency Ogilvy & Mather; Direct mailing of coupons with bed-wetting information; Offer of a booklet on bed-wetting.

Reports on the national roll-out of Procter & Gamble's Pampers Ultra Dry Thin diapers in the first week of September 1993. Competition against Kimberly-Clark's Huggies Ultra-Trim brand; Expansion of Procter & Gamble's test market for Pampers Trainers; Television and print advertisements; Introduction of Paragon Trade Brands' thinner diapers; Concern over the quality of private label brands; Price war with Kimberly-Clark.

Reports on Xerox Corp.'s introduction of Xerox 4220 Network Printer. Retail price; Page per minute; Elimination of paper jams; Direct connections to Token Ring, Ethernet LANs and NetWare; Support for serial and parallel connections; Inclusion of PCL5 and Adobe PostScript Level 2 software.

The article reports on the launch of a marketing campaign by artists' supplies manufacturer Crayola to add a new blue crayon to the 24-count box. The company kept secret which color the new hue would replace. It launched a contest to name the new hue. Melanie Boulden, senior vice president-U.S. and global marketing at Crayola, considered the campaign as the company's largest promotion has ever done.