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The article offers information on the shortage of newsprint in the U.S. in 1973. "The Wall Street Journal" revealed to readers that it was cutting editorial, news and advertising space and limiting on newsstand copies. In addition, dailies and weeklies with no big standing orders from suppliers, no capacity to stockpile big quantities of newsprint and no private mills were taking more drastic steps. The "Rapid City Journal" has already halted publishing Saturday editions to economize dwindling paper supplies.

The article offers information on the magazine publication operations of McGraw-Hill Publishing Co. The technique of restricting the circulation of its 37 magazines to a select audience is being considered as the reason why the company has earned the reputation of being the biggest publisher of trade magazines. The profitability of the magazine "Business Week" under the supervision of managing editor Edgar Grunwald and editor Elliott V. Bell is also discussed.

The article reports on the initial issue of the monthly magazine "Flair," published by U.S. writer and editor Fleur Fenton Cowles. The initial issue received mixed reviews for having more artifice than art. Among the tricks used in publising the first issue were a window in the cover that permits a partial view of the next page and an accordion foldout.

The article discusses the changes in the authorship and publication of little magazines in the U.S. It explains that little magazines are now written with less interest in experimenting in form and that the concept of radicalism and resistance to the government has decreased in the literary field. Details related to the little magazines of Sanford Friedman in "New World Writing," B. H. Friedman and Seymour Krim in "Noble Savage" are also presented.

The article offers information on the financial performance of the "Ramparts" magazine in the U.S. Previously, the company owed millions of dollars to both creditors and the Internal Revenue Service (IRS), but its leader Warren Hinckle III managed to keep the publication alive by having new investors who invested more than 100,000 dollars. It states that in May 1969, the company got out of bankruptcy and paid majority of its creditors.

The article reports on the decision of the Ford Foundation to publish the quarterly magazine "Perspectives U.S.A." starting in October 1952. The publication is the brainchild of foundation associate director Robert Hutchins. Among the topics to be featured are literature, music and theater. The magazine will not run advertising, propaganda or politics and will be printed in English, French, German and Italian.