1. EVERY* CAR BRAND THAT HAS LIVED AND DIED SINCE 1949.
- Author
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EVANS, SCOTT and GOLD, AARON
- Subjects
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AUTOMOBILES , *LUXURY cars - Abstract
This article from Motor Trend explores the difficulties that startup automakers encounter in the car industry. It emphasizes the high costs associated with the business and the reluctance of customers to buy from new companies. The article mentions Tesla as the most recent successful startup car company in America, while also acknowledging the numerous failures in the past. Additionally, the article provides a list of 13 short-lived car brands, including American Motors Corporation, Avanti, Bricklin, Daewoo Motors, Daihatsu, and Eagle, offering a brief overview of their histories, achievements, and failures. Similarly, the document presents an overview of several car brands that were introduced in the United States but ultimately failed, such as Geo, Maybach, Merkur, Saab, Saturn, Sterling, and Yugo. Each brand faced distinct challenges, such as ineffective marketing strategies, low sales, or quality issues. Despite initial enthusiasm and positive reviews, these brands were unable to maintain success in the American market and were eventually discontinued. [Extracted from the article]
- Published
- 2024