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The aim of this contribution is, focusing on the case of Corsica, to quantify the identity value of local production. Apart from the nutritional, healthy and organoleptic features of local products, from the consumer point of view, their consumption tends to develop a sense of belonging to the place it is produced in: in other words, it is not just food, but it is also an experience allowing individuals to connect with local heritage. For instance due to the originality of the techniques or the quality of the employed ingredients. One can say that both material and immaterial local patrimony are transferred to the product, increasing consumers' willingness to pay and therefore its market value. It is precisely this identity value that we would like to isolate and estimate combining a choice experiment method with a geographical qualitative approach. To this end, a geographical survey has been undertaken. It aims to identify typical consumption profiles depending on the link between the consumer, the place and the product. This survey is complemented with an econometric analysis in order to identify consumers' motivations and measure the related values., Ce texte propose d'explorer la valeur identitaire des produits de terroir à partir de l'exemple de la Corse. Dans ce contexte territorial particulier, la demande touristique tendrait à valoriser fortement la représentation de conservatoire d'authenticité que renvoie l'île. Au-delà des qualités nutritives, sanitaires et organoleptiques des produits, les touristes chercheraient à s'immiscer dans le territoire et à opérer une rencontre avec la culture locale. C'est précisément cette « sur- » valeur patrimoniale investie par les touristes que nous cherchons à mesurer. Pour cela, une enquête géographique a été conduite de façon à mettre en évidence différents profils de consommateurs en fonction de leurs liens aux produits et au territoire. Celle-ci est complétée par une analyse économétrique devant conduire à identifier et classer les motivations des consommateurs et à mesurer quantitativement les différentes valeurs.

International audience

International audience

As tourism is becoming one of the most important sectors of the world economy, the number of small islands trying to develop a competitive tourist activity is increasing and this strategy appears as growth enhancing. In most cases, it relies on the environmental quality of the destination, but also on lodging infrastructures and related services that tourists deserve in order to enjoy a good experience. This paper explores the intertemporal trade-off between investments and environmental quality preservation needed to ensure tourism profitability in the long run. It highlights the possible cyclical evolution of environmental quality, tourist infrastructures, investments and visitor numbers, considering both the central planner and the market solutions.