1. PEMBERDAYAAN TERHADAP LANSIA UNTUK MENINGKATAKN PRODUKTIVITAS USAHA BASE GENEP DI DUSUN SILAKARANG GIANYAR.
- Author
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Pratiwi, Ni Made Wirasyanti Dwi, Suprapto, Putu Adi, and Ciptayani, danPutu Indah
- Abstract
The Base Genep Bali I Kadek Keceg business is run by 3 elderly people who have exceeded their productive age. At the beginning of the establishment of this business is to make neighbors and relatives base bali for religious ceremonies. This business initially only produced 20 packs per day which later grew and produced up to 200 packs per day. At this time, there are obstacles in the form of limited production equipment which causes the length of the production process, the absence of product packaging, lack of financial and marketing management. Based on the problems encountered, activities are carried out starting from production, financial management to marketing. The activity began with socialization, providing assistance for product production equipment with simple appropriate machines and technology, providing packaging label assistance, financial management training, making social media and providing business name signs. Based on the results of the evaluation, activities to increase production equipment have an impact on reducing production time and adding 1 product variation, namely base kesuna Cekuh, but in terms of income and production capacity, it is still due to sluggish market conditions during the covid-19 pandemic Financial management training activities have an impact on increasing financial knowledge. For the use of online marketing media in the form of Facebook and Instagram, currently 1 partner member (the owner's son) has been able to manage content. In addition, the emergence of new customers and COD customers in the area around the partner's business with marketing on social media. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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