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This article seeks to know the visual composition and content of the advertisements in the digital press of the Community of Madrid. For this purpose, a study of the online advertising of the four most read newspapers in this community is carried out, to study the origin of advertising, the formats and typology of the creatives, the sectors of activity advertised, the geographical nature and the discriminating power of online advertising. In conclusion, the online advertising of the digital press of the Community of Madrid is characterized by maintaining a classic nuance. [ABSTRACT FROM AUTHOR]

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]