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Bitcoin is part of the so-called crypto-currencies and can be defined as a universal decentralized public electronic payment system based on Blockchain technology. The problem it faces is trust in its use; therefore, the objective of this research is to analyze the factors that influence the adoption and use of Bitcoin in Mexico. For this purpose, the UTAUT2 model integrated with the trust variable, is used. The model was empirically tested by applying a survey of 106 questionnaires, under the partial least square’s method, with structural equation models (PLS-SEM). The main results indicate that performance expectation, hedonistic motivation, habit, and its decentralization; are the main factors that influence confidence for the adoption and use of Bitcoin. The results illustrate to companies and any interested party the advantages of using Bitcoin. [ABSTRACT FROM AUTHOR]

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