Innovation is increasingly more relevant to researchers. Following a literature review, which revealed that research on innovation processes in a country averse to uncertainty (e.g. Portugal), and thus inhibiting of innovation, is still lacking, a focus group was performed at a product development firm, as well as a survey of the firm's employees, with 48 valid answers. The case is of a firm which develops innovative products and services for the telecommunications and information technology market. The firm is situated in central Portugal and the focus group involved six employees - one from each operational department (pre-sales), plus two employees from sales. How innovation is managed at the firm was a main topic of discussion in the focus group. The results revealed a corporate culture focused on teamwork, where employees are free to innovate in areas not directly linked to their job description, and where innovative ideas, however disruptive, are welcomed. No formal or informal recognition is given, to more innovative employees, and there is a desire by employees to change this. At a firm where product innovation older than 24 months may no longer be seen to be innovation, numerous tools to promote innovation are used, namely: brainstorming, scrum, agile, focus groups, and design thinking. Operating in a business-to-business market, innovation is continuous and open, also involving, for example, universities. Business cases are constructed for each product, customers are surveyed for their satisfaction, all ideas are valued and none are rejected. Despite an innovation-welcoming atmosphere at the firm tact and common sense are still needed to communicate new ideas. External competition by rivals is considered at all times. Internal competition, between colleagues, however, is not seen to be healthy, and work is done towards the common good. Knowledge sharing platforms abound and include internal blogs, workshops, and the registering of projects on specific knowledge-sharing platforms. Finally, product pricing will depend on a number of factors, including the degree of innovativeness of the product in question. The main influence on pricing is, however, the market - an extreme effort must be made to make product prices fit in with what the market is prepared to pay for a technology. [ABSTRACT FROM AUTHOR]