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1. Mag publishers must get wise: New media is no paper tiger.

Author

Donaton, Scott

Subjects
*PERIODICAL publishing, *PUBLISHING, *HIGH technology, *WEBSITES, *CATALOGS
Abstract

Focuses on challenges being faced by magazine publishers in their operations. Several improvements that should be considered by publishers in their operations; Application of new technology to the publication of magazines; Role of magazines as catalogs to Web sites.

Published
2005