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In this article we analyze the hyper-leadership of the President of the French Republic, Emmanuel Macron, on Instagram. Our aim is to demonstrate the presence of discursive shifts in political discourse because of personalization, the sensationalist approach of the media and the de-ideologization of audiences. From a corpus of 196 publications and applying the semiotic methodology (Semprini, 1995), socio-semiotics (Kress y Van Leuwen, 2006) and textual analysis of discourse (Gallardo, 2018) we show that the politician uses himself to build a brand image or self-branding to offer to his voters-spectators., En el presente artículo analizamos el hiperliderazgo del reelegido presidente de la República Francesa, Emmanuel Macron, en su red social preeminente Instagram. Nuestro objetivo es demostrar la presencia de desplazamientos discursivos en el discurso político como consecuencia de la personalización, el enfoque sensacionalista de los medios y la desideologización de las audiencias. A partir de un corpus de 196 publicaciones y aplicando la metodología semiótica (Semprini, 1995), sociosemiótica (Kress y van Leeuwen, 2006) y el análisis textual del discurso (Gallardo, 2018) demostramos que el político se utiliza a sí mismo para construirse una determinada imagen de marca (self-branding) ante sus votantes-espectadores.

Lors de son discours tenu à l’Université d’Ouaga le 28 novembre 2017, le Président Macron a mis en débat la question de la restitution des œuvres d’art aux pays africains. Cette remarque a été relativement discrète et l’article propose une contextualisation de cette promesse ainsi qu’une analyse systématique de ce discours pour évaluer son degré d’innovation. L’analyse postcoloniale du discours montre que cette promesse est davantage de l’ordre du prétexte que de la rupture avec les discours des anciens Présidents français., During his speech delivered in the University of Ouaga on the 28th of November 2017, President Macron opened a debate on the restitution of cultural masterpieces to African countries. The remark is quite discrete and the article proposed a contextualisation of this promise as well as a systematic analysis of the discourse to see if the speech of Ouagadougou has a real innovative potential. The postcolonial analysis of the speech reveals that it is more like a synthesis of precedent speeches of other French Presidents than a new rupture with the way the future of Africa is dealt with.

De senaste 20 åren har Europa genomgått flera kriser som har bidragit till splittringar stater emellan. Parallellt med att allt fler nationalistiska och populistiska partier med viljan att lämna EU växer fram i Europa sprider Frankrikes president Emmanuel Macron EU-vänlig information på sociala medier där han propagerar för sina, Frankrikes och EU:s framtidsvisioner. Genom att studera hur europeiska ledare uttalar sig om EU kan vi få en bild av i vilken riktning de vill driva EU-samarbetet. Uppsatsen syftar till att klarlägga vilka värden som Macrons politiska retorik representerar genom att kategorisera hans uttalanden utifrån tidigare forskning om statliga eliters visioner om EU. Resultatet visar att Macrons vision om EU är att unionen ska fungera som en värdebaserad gemenskap där solidaritet och en gemensam EU-identitet är centrala utgångspunkter. Han har även en vision om att EU ska komma att växa till en allt större strategisk global aktör.

This article provides insight into the initiatives of the President of France Emmanuel Macron in the field of European Union security and defense. France is leading the processes of military convergence of the EU members. The author examines the perspectives of such a convergence and tries to identify both internal and external causes of the French European policy. The author explores Macron's European policy and compares it with the ideology of classical gaullism, laid the foundation for the Fifth Republic led by general Charles de Gaulle. The author characterizes Macron's policies as ―flexible gaullism'' and identifies its main features. The author assesses the perspectives of the initiatives suggested by Macron in the sphere of European security and defense and tries to reveal possible obstacles for the realization of these initiatives. The article also provides an analytical assessment of the current French external European policy, evaluates the political influence of modern France on the European Union Common Security and Defense. The author explores the impact of Brexit on the position of France in EU and studies the role of Paris in PESCO - Permanent Structured Cooperation. The article reveals joint initiatives of France and Germany and the role of Franco-German tandem in the EU Common Security and Defense Policy. © 2020 Institute of Europe Russian Academy of Sciences. All rights reserved.

De senaste 20 åren har Europa genomgått flera kriser som har bidragit till splittringar stater emellan. Parallellt med att allt fler nationalistiska och populistiska partier med viljan att lämna EU växer fram i Europa sprider Frankrikes president Emmanuel Macron EU-vänlig information på sociala medier där han propagerar för sina, Frankrikes och EU:s framtidsvisioner. Genom att studera hur europeiska ledare uttalar sig om EU kan vi få en bild av i vilken riktning de vill driva EU-samarbetet. Uppsatsen syftar till att klarlägga vilka värden som Macrons politiska retorik representerar genom att kategorisera hans uttalanden utifrån tidigare forskning om statliga eliters visioner om EU. Resultatet visar att Macrons vision om EU är att unionen ska fungera som en värdebaserad gemenskap där solidaritet och en gemensam EU-identitet är centrala utgångspunkter. Han har även en vision om att EU ska komma att växa till en allt större strategisk global aktör.

Данная статья является продолжением статьи «Договор о запрете ядерного оружия и перспективы французского “ядерного ноля”», в которой автор остановился на рассмотрении современной политики Франции в области ядерного сдерживания и модернизации ядерного потенциала. Актуализация проблемы отказа от ядерного оружия, ввиду принятия Генеральной Ассамблеей ООН Договора о запрещении ядерного оружия, вызвала значительную дискуссию на мировой арене. Ядерные державы выступили с критикой по отношению к договору. Несмотря на активизацию антиядерного движения во Франции, администрацией президента Э. Макрона взят курс на модернизацию ядерного потенциала. Данная статья — попытка объяснить невозможность отказа Франции от ядерного оружия ввиду ряда внутренних и внешних факторов., This article continues our previous article “Treaty on Prohibition of Nuclear Weapons and the Perspectives of French Nuclear Zero”. Earlier we examined the nuclear deterrence of the French current administration. The adoption of the Treaty on Prohibition of Nuclear Weapons by the UN General Assembly provoked heated debates in the world. The Nuclear states criticized the Treaty. Despite the growing popularity of nonnuclear movement in France President Macron’s administration is committed to the modernization of the French nuclear forces. In the article we explain the impossibility of abolishing nuclear weaponry by France due to the set of internal and external factors.

The purpose of this study is to examine if the existing theories within the field of Euroscepticism is sufficient to help us reach a deeper understanding of the changes in party positions and the publics opinion towards the EU and European integration in France between 2016 and 2018. To reach a deeper understanding of the case and the existing theories two research questions have been designed. One that seeks to examine on how we can understand the changes in voter opinion towards the EU. The other one seeks to examine how we can understand how the parties En Marche! and Front National has acted from 2016 to 2018. The method used in this study is a theory-consuming case study. Five theories where generated from the existing body of literature where crucial elements from seven different articles where derived to build a theoretical framework that examines different aspects of the voter vs. party dynamic. Most of the theories where applicable to the case at some point within the examined timeframe and helped us reach a deeper understanding of the case. Although one of the theories stood out and helped us reach a deeper understanding of the case during the entire period. That was the theory regarding that the French publics opinion about the EU seems to have been affected by a wider information-environment more than anything else. Although further research focused on that theory would be necessary to substantiate the findings in this thesis.

The purpose of this study is to examine if the existing theories within the field of Euroscepticism is sufficient to help us reach a deeper understanding of the changes in party positions and the publics opinion towards the EU and European integration in France between 2016 and 2018. To reach a deeper understanding of the case and the existing theories two research questions have been designed. One that seeks to examine on how we can understand the changes in voter opinion towards the EU. The other one seeks to examine how we can understand how the parties En Marche! and Front National has acted from 2016 to 2018. The method used in this study is a theory-consuming case study. Five theories where generated from the existing body of literature where crucial elements from seven different articles where derived to build a theoretical framework that examines different aspects of the voter vs. party dynamic. Most of the theories where applicable to the case at some point within the examined timeframe and helped us reach a deeper understanding of the case. Although one of the theories stood out and helped us reach a deeper understanding of the case during the entire period. That was the theory regarding that the French publics opinion about the EU seems to have been affected by a wider information-environment more than anything else. Although further research focused on that theory would be necessary to substantiate the findings in this thesis.

Two-thirds of French voters chose Emmanuel Macron over Marine Le Pen in Sunday’s presidential elections, marking the beginning of a stalemate in France’s participatory democracy. That’s because the newly elected president has so far offered few paths to citizen empowerment. The 2017 election has brought a period of instability where a political majority will be hard to come by. Macron’s victory over Le Pen was only a partial success as he needs a majority in parliament to be able to govern. His charisma will not be sufficient for his candidates to win next month’s election for the legislature, and he needs to show a clear political profile. His En Marche (“On the Move”) slogan is a tool created to win the presidential race, but it does not come with a network in parliament.

Emmanuel Macron a remporté le premier tour des élections présidentielles françaises en 2017. Entre les deux tours, cet article examine et évalue son positionnement politique sur trois critères : le style d'action politique, l'axe socio-économique, l'axe socio-culturel.