Author: "Hong Cheng" / Publication Type: Reviews - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Hong Cheng"' showing total 9 results

Start Over Author "Hong Cheng" Publication Type Reviews

9 results on '"Hong Cheng"'

1. Chinese Perspectives in Rhetoric and Communication/Foreign Advertising in China (Book).

Author: Hong Cheng
Subjects: CHINESE Perspectives in Rhetoric & Communication (Book), FOREIGN Advertising in China: Becoming Global, Becoming Local (Book), JIAN Wang
Abstract: Reviews the books 'Chinese Perspectives in Rhetoric and Communication,' edited by D. Ray Heisey and 'Foreign Advertising in China: Becoming Global, Becoming Local,' by Jian Wang.
Published: 2002
Full Text: View/download PDF

2. Foreign Advertising in China: A Pilot Book Exploring the New Market.

Author: Hong Cheng
Subjects: ADVERTISING
Abstract: Reviews the book "Foreign Advertising in China: Become Global, Become Local," by Jian Wang.
Published: 2002

3. Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives.

Author: HONG CHENG
Subjects: *MULTICULTURALISM, *NONFICTION
Abstract: The article reviews the book "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives," by Barbara Mueller.
Published: 2008

4. Advertising to Children in China.

Author: Hong Cheng
Subjects: *ADVERTISING & children, *NONFICTION
Abstract: The article reviews the book "Advertising to Children in China," by Kara Chan and James U. McNeal.
Published: 2005

5. Advertising and Hong Kong society.

Author: Hong Cheng
Subjects: *ADVERTISING, *NONFICTION
Abstract: The article reviews the book "Advertising and Hong Kong Society," edited by Kara Chan.
Published: 2006
Full Text: View/download PDF

6. Advertising and Societies: Global Issues (Book).

Author: Hong Cheng and Boynton, Lois A.
Subjects: *ADVERTISING, *NONFICTION
Abstract: Reviews the book "Advertising and Societies: Global Issues," by Katherine Toland Frith and Barbara Mueller.
Published: 2004

7. China's Window on the World: TV News, Social Knowledge and International Spectacles (Book).

Author: Hong Cheng
Subjects: MASS media, NONFICTION
Abstract: Reviews the book "China's Window on the World: TV News, Social Knowledge and International Spectacles," by T. K. Chang with J. Wang and Y. Chen.
Published: 2004
Full Text: View/download PDF

8. Handbook of the Media in Asia (Book).

Author: Hong Cheng, Blanchard, Margaret A., and Haygood, Daniel M.
Subjects: *MASS media, *NONFICTION
Abstract: Reviews the non-fiction book 'Handbook of the Media in Asia,' edited by Shelton A. Gunaratne.
Published: 2003

9. Global Communication (Book).

Author: Hong Cheng
Subjects: *COMMUNICATION, *NONFICTION
Abstract: Reviews the book 'Global Communication,' edited by Yahya R. Kamalipour.
Published: 2002

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