Forecasts the increase in paper prices in 1996. Percentage increase of paper prices since mid-1994; Comments of Sherman Chao, a paper industry analyst at Merrill Lynch; Reasons for paper mills' financial losses in the early 1990s.
*PAPER, *PRICES, *COMMERCIAL catalogs, *MAIL-order business
Abstract
Reports on the marketing strategies of catalogers to deal with the paper price hike. Analysis of the situation by Bill Dean, managing director of Bruce, Dean & Co., a San Francisco-based catalog consultant; Note on the effect of the paper cost hike on leading catalogers like Dodgeville, Wisconsin-based Lands' End, the Minnetonka, based in Minnesota and others.
Reports on the effect of the paper price hike brought on by worldwide demand for paper, on the newspaper and magazine publishing in the United States. Paper mills that have announced price hikes effective September 1, 1995; Times Mirror Co.'s move to merge the `Evening Sun' into the revamped morning Sun'; Price hike in magazines; Advertisement rate hikes planned; Factors that could keep paper prices high.
Reports on the prediction of John Maine, vice president for printing and writing papers at Resource Information Systems, that there will be no further increases in paper prices for 1996. Features of the prediction during the American Magazine Conference for 1995; Reaction to the prediction; Background on the rise in paper prices.