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Considers the Hispanic American minority population as a potential market target in the United States, with emphasis on Hispanic audiences in the field of baseball and soccer. Social influence of Hispanic culture in the country; Statistics on the Hispanic-American community; Kind of sports popular to Hispanic-Americans.

The article offers information on sporting differences between men and women. Topics discussed include gender equity in sports, five factors that influence sports injuries such as body composition, physical performance and physiology, and the greater propensity of women to acquire injury copared with men.

The article examines the advertising campaign Under Armour, a sports apparel and equipment manufacturer, has created to introduce its new line of products for women athletes. The advertisements will be almost identical to the company's previous ads aimed at men, displaying women athletes in unglamorous, sweaty, vigorous workouts. Analysts question whether the advertisements will appeal to any but the most dedicated women athletes.

The article examines women executives, particularly marketing executives, of the sports drink company Gatorade, a subsidiary of beverage industry firm PepsiCo. An irony is examined in which while sports administration and coaching are dominated by men and Gatorade is associated with male athletes as advertising spokespersons, the company has a long history of women executives in key positions.

The article focuses on the extreme sport triathlon and athletes who participate in triathlon as a recreational sport. A survey by the sports organization USA Triathlon indicating that triathlon competitors are tend to be middle aged and affluent persons of whom a majority are men is discussed. Increased sports sponsorship of triathlon competitions by corporate marketers is examined.

The article, part of a special advertising section in this issue, presents a summary of a report by the Nielsen Co. on the popularity of sports and television sports broadcasting. Among the reasons cited for their appeal are compelling story lines such as the performance of Olympic swimmer Michael Phelps, the increase in high definition television broadcasts and cable television networks devoted to sports programming, and the increased globalization of sports.

The article reports that the women's professional golf organization the LPGA Tour has reversed an August, 2008 rule that golfers had to be able to speak English to compete as a member of the Tour. The rule, which the group said it enacted for marketing purposes, had attracted widespread criticism as discriminatory.

The article focuses on the relationship between the National Hockey League (NHL) and the music industry. The author reports that the NHL is building on its evolving relationship with the music business as it begins staging several high-profile events during its 2008 All-Star Weekend celebration in Atlanta, Georgia. The celebrations, which will begin on January 25th, will be the first of two benefit concerts presented in partnership with Verizon Wireless and hosted by Usher.

Opinion. Exemplifies the interaction of human values and priorities in sports. High-profile athletes demanding high fees; Firing of athletes from their teams; Sports games.