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Your search keyword '"Yustres Duro, Pilar"' showing total 4 results
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4 results on '"Yustres Duro, Pilar"'

2. Keys to Usability in Retail E-Commerce: A Systematic Review of the Literature.

Author

Melendo Rodríguez-Carmona, Laura, Yustres Duro, Pilar, and Cuesta Valiño, Pedro

Subjects
*ELECTRONIC commerce, *ELECTRONIC commerce websites, *USER experience, *WEBSITE usability, *CUSTOMER experience, *WEB development, *RETAIL industry
Abstract

This study made a systematic review of the literature using the PICOC methodology. The results related to methods, tools, criteria, development and purchasing stages involved in the evaluation of website usability are described. It was demonstrated that usability and user experience studies in websites have become more popular in the last ten years. [ABSTRACT FROM AUTHOR]

Published
2024
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3. Composición visual y contenido de la publicidad en prensa digital de la comunidad de Madrid.

Author

Melendo Rodríguez-Carmona, Laura and Yustres Duro, Pilar

Subjects
*INTERNET advertising, *DIGITAL technology, *INDUSTRIAL publicity, *DIGITAL media, *MASS media
Abstract

This article seeks to know the visual composition and content of the advertisements in the digital press of the Community of Madrid. For this purpose, a study of the online advertising of the four most read newspapers in this community is carried out, to study the origin of advertising, the formats and typology of the creatives, the sectors of activity advertised, the geographical nature and the discriminating power of online advertising. In conclusion, the online advertising of the digital press of the Community of Madrid is characterized by maintaining a classic nuance. [ABSTRACT FROM AUTHOR]

Published
2023
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