29 results
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2. Advertising by Four Studio Music Teachers in Early Twentieth Century Melbourne, Australia
- Author
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Jane Southcott and Frances Elliott
- Abstract
Studio music teachers have always been constant in Australian society, rarely recognised beyond their immediate surrounds. Building a 'connection' of students required advertising, primarily by word-of-mouth or via local press announcements. Few teachers placed individual advertisements in local papers. This changed in 1911 with the establishment of monthly The Australian Musical News, intended to report and support musicians and music teachers. In its first edition, four studio music teachers placed advertisements, first to use this new opportunity. We unfold the stories of Mrs. Arthur Royce, Herr Franz O. Schieblich, James Ure, and J. Alfred Johnstone. By happenstance, their diverse careers capture the different ways of being a studio teacher in contemporary Australia. We note the unchanging nature of studio music teaching and suggest that, with the exception of technologies, the activities of these four teachers resonate with modern practice.
- Published
- 2024
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3. New Corporate Players and Educational Policy: How Might the Australian Competition and Consumer Commission Help Us to Understand AI's Associations with Educational Policy?
- Author
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Arantes, Janine Aldous
- Abstract
In the last decade education has experienced a shift from privatization to commercialization. This paper argues that the commercialization of education has evolved more recently as a result of artificially intelligent corporate players, enabling forms of insights sales called 'Dark Advertising'. It unpacks how Dark Advertising are profiting from data-driven predictions that reveal where demand is emerging, rather than responding to perceived problems by examining reports by the Australian Competition and Consumer Commission (ACCC). Able to produce techno-solutions 'just in time' through Dark Advertising, Dark Advertising are considered to be enabling new forms of governance and influencing educational policy. Findings of the examination reveal associations in terms of teachers' privacy, ability to provide consent, and agency. Arguably, circumnavigating Codes of Conduct and Privacy legislation, the author calls for greater scrutiny into various information asymmetries associated with Insight Sales strategies that predict, nudge and experiment with teachers' behavior for profit.
- Published
- 2022
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4. Recruiting Stigmatised Populations and Managing Negative Commentary via Social Media: A Case Study of Recruiting Older LGBTI Research Participants in Australia
- Author
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Waling, Andrea, Lyons, Anthony, Alba, Beatrice, Minichiello, Victor, Barrett, Catherine, Hughes, Mark, and Fredriksen-Goldsen, Karen
- Abstract
In this paper we explore methodological considerations for recruiting stigmatised populations online. Advertising for research participants via social networking sites (SNS) has increasingly become a tool of choice for both quantitative and qualitative researchers. However, such recruitment practices pose a range of challenges for researchers, especially in handling negative commentary such as trolling and its potential negative impact on prospective research participants. Using a case study involving a project on the health and well-being of older lesbian, gay, bisexual, transgender and intersex (LGBTI) people in Australia, we outline the types of commentary we received on our advertising campaign, as well as our strategies for managing such commentary. We seek to offer ways in which researchers working with stigmatised populations, as well as controversial issues that may attract hostile attention, can effectively manage participant recruitment as researchers increasingly utilise online technologies for recruitment advertising.
- Published
- 2022
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5. Promoting the personal importation of therapeutic goods: recent legislative amendments to advertising regulations may impact consumer access and understanding.
- Author
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Rudge, Christopher and Ghinea, Narcyz
- Subjects
TRANSPORTATION laws ,DRUGS & economics ,ADVERTISING laws ,DRUG approval ,HEALTH policy ,HEALTH services accessibility ,CLIENT relations ,CRITICISM ,INTERNET ,INVESTIGATIONAL drugs ,MEDICAL care costs ,DRUG laws ,HEALTH care reform ,COMMUNICATION ,CONSUMERS - Abstract
Objective: The personal importation scheme is a legislative mechanism that allows health consumers to import unapproved medicines under certain conditions. This article analyses the legal and policy basis for the scheme and considers how reforms to advertising laws for therapeutic goods may restrict communications about it. The article represents the first published analysis of the personal importation scheme's interaction with the communications of health professionals and buyer's clubs. It considers how these communications may be affected by legal amendments, particularly where unapproved medicines may be accessed through the scheme. Methods: An examination of Australian therapeutic goods law concerning the personal importation scheme was conducted, including both the historical law and recent regulatory reforms. Illustrative tables were prepared to identify scheme-related advertising that may contravene therapeutic goods law. Risk estimates were allocated to several new legal rules to indicate whether health professionals or buyer's clubs would contravene these laws when promoting the scheme to health consumers for unapproved medicines. Results: Representations made directly to the public by health practitioners or on buyer's clubs websites about accessing unapproved therapeutic goods through the personal importation scheme are likely to contravene one or more advertising laws. Conclusions: The Therapeutic Goods Administration has very strong powers to initiate compliance or enforcement action for advertising breaches in Australia for many promotional practices. Arguably, in the age of the internet and in the context of emerging expensive medicines, these powers should not be used to restrict health practitioners or buyer's clubs from sharing information about the lawful personal importation scheme to health consumers in need. Nevertheless, the study finds that health practitioners who promote or refer to the availability of unapproved medicines through the personal importation scheme outside of a consultation are likely to contravene the law and may be subject to disciplinary or enforcement action. What is known about the topic?. The personal importation scheme has not been studied extensively. This paper investigates whether recent updates to the advertising laws will affect the operation of the personal importation scheme and health practitioners' ability to refer to it in public. What does this paper add? This paper represents the first ever analysis of the way in which the personal importation scheme interacts with health practitioners' statements, buyer's clubs, and the internet. What are the implications for practitioners ? The study finds that health practitioners who promote the availability of unapproved medicines through the personal importation scheme outside professional consultations are likely to be liable to enforcement action from the Therapeutic Goods Administration. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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6. Using the Australian Dietary Guidelines 2&5 education message in supermarket shopping trolleys to nudge shoppers to purchase more fruit and vegetables: A feasibility study using an intervention design.
- Author
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McGrath, Greg
- Subjects
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FRUIT , *FOOD consumption , *RESEARCH funding , *NATURAL foods , *CONSUMER attitudes , *SOCIOECONOMIC factors , *PILOT projects , *ADVERTISING , *VEGETABLES , *GROCERY industry , *HEALTH promotion , *SOCIODEMOGRAPHIC factors , *CONFIDENCE intervals , *FOOD preferences , *DIET , *NUTRITION education - Abstract
Fruit and vegetable (F&V) consumption is associated with a reduced risk of developing chronic diseases; however, only one in 16 Australian adults consume F&Vs at the recommended two servings of fruit and five servings of vegetables per day. What and how much people eat is influenced by their social and physical environments. Supermarkets are a key setting influencing food purchases, and as such, they can shape consumption patterns of F&Vs. Implementing effective strategies to increase F&V intake is crucial. The objective of this research was to test the feasibility of modifying shopper purchasing behaviour to purchase more F&Vs using the Australian Dietary Guidelines 2&5 education message covering one‐half of the base of shopping trolleys. Placards giving the message that eating 2 fruits and 5 vegetables every day for good health were placed at the base of shopping trolleys as an educational nudge. Applying an intervention research design, 30 out of ~100 trolleys were fitted with the placards and shopper purchases were measured by collecting paper sales receipts to measure the weight (kg), total spending and F&V‐specific spending (Australian dollars) for intervention versus control trolleys for one Saturday. We also conducted a short intercept survey that was administered independently from the research study day on non‐trial shoppers. Shoppers who selected trolleys with the 2&5 education nudge placards (n = 101) purchased 1.66 kg less weight of F&Vs (Intervention: mean = 3.89 kg, SD = 3.40 kg, 95% CI = 3.21 kg, 4.56 kg, vs. Control: mean 5.55 kg, SD = 4.16 kg, 95% CI = 4.73 kg, 6.37 kg, p = 0.002) and spent less on F&Vs compared to shoppers in the control group (n = 102; Intervention: mean = $26.00, SD = $21.60, 95% CI = $21.78, $30.32 vs. Control: mean $36.00, SD = $27.00, 95% CI = $30.72, $42.36, p = 0.004). Intervention group shoppers also spent less in total spending between groups (Intervention: mean = $115.40, SD = $68.30, 95% CI = $101.95, $128.95 vs. Control: mean $151.30, SD = $79.40, 95% CI = $135.73, $166.93, p = 0.001). The 2&5 education nudge placard had the opposite effect as intended on shoppers' purchases to buy more F&Vs, although there may have been other differences between the intervention and the control groups since they were not randomised. Larger studies are required to elucidate and confirm these findings over the longer term. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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7. An evaluation of the evidence submitted to Australian alcohol advertising policy consultations.
- Author
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Stafford J, Chikritzhs T, Pierce H, and Pettigrew S
- Subjects
- Advertising methods, Advertising statistics & numerical data, Alcoholic Beverages statistics & numerical data, Australia epidemiology, Humans, Public Health, Advertising legislation & jurisprudence, Alcohol Drinking epidemiology, Alcohol Drinking prevention & control, Alcoholic Beverages legislation & jurisprudence, Health Policy, Public Policy
- Abstract
Background: Industry self-regulation is the dominant approach to managing alcohol advertising in Australia and many other countries. There is a need to explore the barriers to government adoption of more effective regulatory approaches. This study examined relevance and quality features of evidence cited by industry and non-industry actors in their submissions to Australian alcohol advertising policy consultations., Methods: Submissions to two public consultations with a primary focus on alcohol advertising policy were analysed. Submissions (n = 71) were classified into their actor type (industry or non-industry) and according to their expressed support for, or opposition to, increased regulation of alcohol advertising. Details of cited evidence were extracted and coded against a framework adapted from previous research (primary codes: subject matter relevance, type of publication, time since publication, and independence from industry). Evidence was also classified as featuring indicators of higher quality if it was either published in a peer-reviewed journal or academic source, published within 10 years of the consultation, and/or had no apparent industry connection., Results: Almost two-thirds of submissions were from industry actors (n = 45 submissions from alcohol, advertising, or sporting industries). With few exceptions, industry actor submissions opposed increased regulation of alcohol advertising and non-industry actor submissions supported increased regulation. Industry actors cited substantially less evidence than non-industry actors, both per submission and in total. Only 27% of evidence cited by industry actors was highly relevant and featured at least two indicators of higher quality compared to 58% of evidence cited by non-industry actors., Conclusions: Evaluation of the value of the evidentiary contribution of industry actors to consultations on alcohol advertising policy appears to be limited. Modifications to consultation processes, such as exclusion of industry actors, quality requirements for submitted evidence, minimum standards for referencing evidence, and requirements to declare potential conflicts, may improve the public health outcomes of policy consultations., Competing Interests: I have read the journal’s policy and the authors of this manuscript have the following competing interests: JS and HP contributed to the written submission of the McCusker Centre for Action on Alcohol and Youth to the inquiry into the NSW Alcoholic Beverages Advertising Prohibition Bill 2015 and JS appeared as a witness to a public hearing held for the inquiry. JS and HP contributed to the written submission of the McCusker Centre for Action on Alcohol and Youth to the ANPHA issues paper. TC was a member of the Australian National Preventive Health Agency’s expert committee on alcohol and contributed to drafting of the final report.
- Published
- 2021
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8. Exposure to e-cigarette advertising and young people's use of e-cigarettes: A four-country study.
- Author
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Pettigrew, Simone, Santos, Joseph A., Pinho-Gomes, Ana-Catarina, Yuan Li, and Jones, Alexandra
- Subjects
ELECTRONIC cigarettes ,MASS media ,CONFIDENCE intervals ,RESEARCH methodology ,SOCIAL media ,ADVERTISING ,DESCRIPTIVE statistics ,RESEARCH funding ,LOGISTIC regression analysis ,ODDS ratio ,ADOLESCENCE - Abstract
INTRODUCTION The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people's exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use. METHODS A cross-sectional online survey was administered to approximately 1000 people aged 15-30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05). RESULTS The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0-17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02-1.08, p=0.001). CONCLUSIONS Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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9. Occupations and Preoccupations of the Australian Library Profession: An Analysis of Job Advertisements and Professional Literature.
- Author
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Hider, Philip, Rankin, Carolynn, Wakeling, Simon, Garner, Jane, and Jamali, Hamid R.
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JOB analysis , *LIBRARIANS , *INFORMATION professionals , *ADVERTISING , *PROFESSIONS - Abstract
The aim of this paper was to find out how knowledge and skills in demand by libraries compare with librarians' preoccupations and aspirations. Two sets of data were analysed using content analysis. A) 972 criteria in 127 Australian library-related job advertisements (from 2021) were coded against ALIA's Foundation knowledge for entry-level library and information professionals. B) 465 articles published in INCITE (an Australian professional LIS magazine) from 2018 to 2020 were mapped against the framework afforded by the IFLA Trend Report 2019 Update. From the ten domains in ALIA's foundation knowledge, behavioural skills were the most sought domain in the job advertisements (84.3% of advertisements), followed by those of leadership and management (58.3%), digital technologies (49.6%), and literacies and learning (22%). Professionalism (5.5%) and research (14.2%) were the least sought domains. Of the three key trends identified by IFLA, the top preoccupation in the professional literature was found to be 'dealing with uncertainty' (60.2% of articles). This is the first study to analyse both job advertisements and professional literature and map them against expected professional competencies and the sector's emerging trends. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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10. 'Living Advertisements': The Poster Ball in Australia.
- Author
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Dickenson, Jackie
- Subjects
CHARITIES ,POSTERS ,ADVERTISING ,COMMUNITIES ,MASS markets ,VISUAL culture - Abstract
In August 1900, a new type of charity event – the advertising poster ball – was introduced to Australia. The event brought together a range of pre-existing cultural forms to promote mass market brands, facilitated by a new, visual advertising culture. Over the next forty years, the poster ball was adopted by community groups, becoming a regular feature on the social and fundraising calendar. By harnessing people's innate longing for creative expression and shared social activity to the promotion of commercial brands, the poster ball linked these brands to pleasurable social events, helping embed them in Australian cultural memory. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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11. The commercial and regional imagery of big things: Establishing a foundation for the study of oversized roadside landmarks.
- Author
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Clarke, Amy
- Subjects
ROADSIDE improvement ,WORLD history ,MATERIAL culture ,COMMERCIAL buildings ,COMMERCIAL art ,STATUES - Abstract
The highly visible yet poorly studied phenomenon of roadside colossi—oversized commercial buildings and statues in the shape of everyday objects, referred to in this article as Big Things—has often been dismissed as a kitschy by-product of American post-war consumerism and car culture. There are no universal definitions or typologies for this form of material culture, nor is there a sufficiently global history that explains the origin, spread and contemporary popularity of these landmarks. In this article, I address these gaps in the discourse, drawing attention to the rich yet largely untapped theoretical underpinnings of Big Things. In doing so, I highlight the potential for further study of these landmarks as material evidence of broader socio-cultural impulses, particularly in communities across North America and Australia, where Big Things can be found in their greatest numbers. [ABSTRACT FROM AUTHOR]
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- 2024
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12. Findings from University of Technology Sydney Update Understanding of Psychology and Psychiatry (Enhancing the Profitability of Pay What You Want: a Study of Suggested Prices).
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PRICES ,PSYCHIATRY ,PROFITABILITY ,PSYCHOLOGY - Abstract
A report from the University of Technology Sydney discusses research findings on the use of suggested prices to enhance the profitability of pay what you want (PWYW) strategies. The study conducted five experiments to explore the impact of suggested prices on buyers' payments. The results showed that a higher suggested price led to increased payments, and this relationship was mediated by cost estimation. However, when a charitable element was present, increasing the suggested price did not stimulate higher payments. The research suggests that sellers using PWYW could use suggested prices to provide cost information, but it may not be suitable for products with a charitable component. [Extracted from the article]
- Published
- 2024
13. Seeing the Bigger Picture: Why Market Research History Matters?
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Crawford, Robert
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MARKETING research ,STATE government archives ,SOCIOCULTURAL factors - Abstract
Market researchers and the market research industry more generally have paid little attention to the history of market research. This inattention to the past has not only resulted in a significant gap in our knowledge of market research and history more generally, it has also obscured the benefits that can be derived from an understanding of history. Using letters, reports and survey contained in the Ashby Research Service archive at the State Library of New South Wales in Australia, this article seeks to illustrate the benefits to be derived from undertaking historical research on market research and those involved in the market research business. By examining some of the cultural factors informing market research business practices and the ways that the marketing and the media industries have interacted with market researchers, this article not only takes step in addressing the gap in our knowledge of market research history, it also demonstrates the relevance and importance of market research history for business and marketing historians and, indeed, market research scholars and practitioners. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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14. MarketLine Industry Profile: Advertising in Australia.
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ADVERTISING ,MARKET value ,MARKET segmentation ,BUSINESS forecasting - Abstract
An industry report for the Advertising industry in the Australia is presented from the publisher MarketLine, with topics including Market value forecast; market segmentation; and the business forecasting.
- Published
- 2023
15. The Role of Self-Control in Predicting Intimate Partner Violence Specialization in an Australian Community Sample.
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Wolbers, Heather, Ackerman, Jeffrey, and Ready, Justin
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SELF-control ,SOCIAL media ,COMMUNITIES ,CRIME ,DOMESTIC violence ,INTIMATE partner violence ,RISK assessment ,SEX distribution ,ADVERTISING - Abstract
Purpose: This study builds on knowledge of intimate partner violence (IPV) perpetration by examining theoretically important aspects of this crime within an Australian community sample. More specifically, the current study examines the relationship between IPV offenders' levels of self-control and offense specialization and determines whether this relationship differs by gender. Method: An online survey advertised on social media yielded an analysis sample of 155 females and 170 males. Self-control was measured using the Brief Self-Control scale and specialization was measured with the Offense Specialization Coefficient (OSC) and a multilevel item response theory measurement approach. Results: Findings indicate that IPV offenders with low levels of self-control are more versatile in their offending and that this relationship was more evident and pronounced for females. Conclusions: Findings are mostly supportive of Gottfredson and Hirschi's General Theory of Crime and highlight important differences within IPV offender populations that should be considered when designing targeted prevention and intervention methods. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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16. Chinese digital platforms in Australia: From market and politics to governance
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Yu, Haiqing and Li, Luzhou
- Published
- 2022
17. Paramedic use and understanding of their professional code of conduct.
- Author
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Collings-Hughes, Derek, Townsend, Ruth, and Williams, Brett
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PROFESSIONAL ethics ,CODES of ethics ,PROFESSIONS ,RESEARCH methodology ,GOVERNMENT regulation ,SOCIAL media ,EMERGENCY medical technicians ,INTERVIEWING ,COGNITION ,VIDEOCONFERENCING ,QUALITATIVE research ,PHENOMENOLOGY ,ADVERTISING ,SOUND recordings ,THEMATIC analysis ,PROFESSIONALISM - Abstract
Background: Paramedicine is a newly regulated profession in Australia and with the introduction of regulation in 2018 for this profession came increased responsibilities – including the introduction of a professional code of conduct. Several countries now have regulation of paramedicine and associated professional codes to guide ethical and professional behaviour. Despite this, there has been no published research into paramedic understanding and use of their professional codes. Objectives: To explore Australian paramedics' use and understanding of their professional code of conduct. Research design: This study used a qualitative descriptive design, underpinned by hermeneutic theory. Reflexive thematic analysis was used to analyse the interview data and identify Australian paramedic perceptions surrounding the use of their code of conduct. Results: 11 Registered Paramedics from several states and territories were interviewed. Participants were invited to interview by advertisement on social media and the Australasian College of Paramedicine Web site. Participants had varied professional backgrounds including clinical work, education providers and policymakers/managers. Four themes were identified as follows: Theme 1 – 'You don't know, what you can't know'; Theme 2 – 'I don't need the code – the code is for others'; Theme 3 – 'It's about time'; Theme 4 – 'Navigating the new profession'. Ethical considerations: Ethics approval was granted by the Monash University Human Research Ethics Committee (MUHREC) Project ID: 28921. All participants provided informed consent. Conclusions: The results of this study suggest that paramedics' knowledge and use of their code is limited, and participants appeared to mostly rely instead on 'common sense' morals. Participants did appear to want to understand the broad concepts of the code more and have this better integrated into the profession. The code was also interpreted as important to the paramedic profession and its new professional status, helping to legitimise it as a health profession in Australia. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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18. Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia.
- Author
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Haynes, Ashleigh, Bayly, Megan, Dixon, Helen, McAleese, Alison, Martin, Jane, Chen, Yan Jun Michelle, and Wakefield, Melanie
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PREVENTION of obesity ,ADVERTISING & economics ,FOOD habits ,LIFESTYLES ,BEVERAGES ,MASS media ,PUBLIC health ,DIET ,PHYSICAL activity ,WEIGHT loss ,RESEARCH funding ,HEALTH attitudes ,HEALTH behavior ,DESCRIPTIVE statistics ,POPULATION health ,DATA analysis software ,HEALTH promotion ,ANTIOBESITY agents ,BEHAVIOR modification - Abstract
Mass media campaigns can change attitudes and behaviours to improve population health. However, a key challenge is achieving share of voice in a complex and cluttered media environment. The aim of this study was to compare advertising expenditure on public health campaigns for obesity prevention (and related healthy eating and physical activity campaigns) with competing commercial categories of (a) sugary drinks, (b) artificially sweetened drinks and (c) diet/weight loss products and programmes. These commercial products may either undermine or dilute public health messages by directly contributing to poor health or confusing the public about the best ways to sustain a healthy lifestyle. Monthly estimates of advertising expenditure in Australian media (television, outdoor, cinema, radio, newspapers, magazines and digital) were obtained from Nielsen Media for 2016–18. Eligible public health advertising expenditure for the entire period (total AUD$27M) was vastly outweighed by the commercial categories of sugary drinks (AUD$129M) and diet/weight loss products and services (AUD$122M). Artificially sweetened drinks accounted for an additional AUD$23M of expenditure. These results highlight the need to rebalance the ratio of advertising to support public health in Australia through increased funding for obesity prevention and related campaigns, and critically, through government regulation to limit competing commercial advertising. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
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19. Premier League's front-of-shirt gambling ad ban is a flawed approach. Australia should learn from it.
- Author
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Thomas, Samantha, Pitt, Hannah, and McCarthy, Simone
- Subjects
GAMBLING ,INTERNET gambling ,COMPULSIVE gambling ,YOUNG adults ,SPORTS betting ,GAMBLING behavior ,ADVERTISING - Abstract
Premier League's front-of-shirt gambling ad ban is a flawed approach. That's why governmentstook decisions about advertising and sponsorship away from thetobacco industry. This was the reaction from English football great Gary Lineker tothe announcement that the English Premier League has agreed tovoluntarily "withdraw gambling sponsorship from the front oftheir matchday shirts". [Extracted from the article]
- Published
- 2023
20. Studies Conducted at University of Technology Sydney on Psychology and Psychiatry Recently Reported (How Power Increases Preference for Experiential Purchases but Not for Material Purchases).
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PSYCHIATRY ,PSYCHOLOGY ,CONSUMER preferences ,CONSUMER behavior ,CLINICAL health psychology - Published
- 2023
21. Do different actors submit different evidence to alcohol advertising policy consultations?
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Stafford, Julia, Pettigrew, Simone, and Chikritzhs, Tanya
- Subjects
ALCOHOL industry ,ALCOHOL ,PERIODICAL articles ,ADVERTISING - Abstract
Introduction: This study examined the extent to which industry and non‐industry actors draw from the same (vs. different) bodies of peer‐reviewed evidence in submissions to alcohol advertising policy consultations. Methods: Submissions (n = 71) to two Australian public consultations about alcohol advertising policy were classified as submitted by industry or non‐industry actors. Details of cited journal articles were extracted. Articles were coded according to whether: (i) cited in industry and/or non‐industry actor submission/s; (ii) findings were supported or contested by the submitter; and (iii) the article was a systematic review. The most frequently cited first authors were identified. Results: In total, 126 articles were cited in 45 industry actor submissions and 159 articles were cited in 26 non‐industry actor submissions. Only seven articles were cited by both groups. Authors cited most frequently by one actor group were rarely cited by the other group. The first author most cited by industry actors declared alcohol industry links in two articles. Industry actors cited three systematic reviews (and contested the findings); non‐industry actors cited (and supported) seven systematic reviews. Discussion and Conclusion: There was a low degree of overlap in peer‐reviewed evidence cited by industry and non‐industry actors in submissions to Australian alcohol advertising policy consultations. Industry actors often omitted or contested high‐quality evidence. Industry actors placed greater emphasis on evidence published by one industry‐linked researcher than on evidence from systematic reviews and researchers with no apparent conflicts of interest. The findings raise questions about the suitability of industry actors to participate in evidence‐informed policymaking processes. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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22. Making sense of 'ambiguous ageism': a multi-level perspective on age inequality in the advertising industry.
- Author
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Brodmerkel, Sven and Barker, Richie
- Subjects
AGEISM ,CULTURAL industries ,SOCIAL processes ,THEMATIC analysis ,EQUALITY ,AGE ,ORGANIZATIONAL identification ,ADVERTISING - Abstract
As recent statistics confirm, the advertising industry lives up to its image of being a preserve of the young: Less than 10% of all advertising practitioners in the US, UK and Australia are over the age of 45. But what are the social processes and discursive formations that create and sustain this skewed age profile? Based on 26 in-depth interviews with older advertising professionals and the thematic analysis of recent ageism-related coverage in advertising industry news media publications, we illustrate (1) how this age inequality is understood, represented and negotiated by practitioners and industry observers, and (2) how the dynamic interplay between individual identifications, organisational practices, and social structures (re)produces what we refer to as 'ambiguous ageism' – an entrenched and opaque marginalisation process which disadvantages older advertising practitioners, but in which they are also at the same time often complicit in. By conceptualising and applying a relational, multi-level perspective for investigating age inequality in the creative industries, we offer new insights into the empirical realities of creative work and provide a framework that can guide further research into the dialectics between ageing and organisational life in the creative industries and beyond. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
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23. Semiotics and Marketing a Nation: Western Education Identity on Australia’s Official Instagram for Higher Education Ads.
- Author
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Gianini, Narita and Hidayat, Z.
- Subjects
WESTERN countries ,HIGHER education ,SEMIOTICS ,ADVERTISING ,OCCUPATIONAL achievement ,STUDENT mobility - Abstract
Australia is a country, yet a continent, geographically positioned near vastly populated, growing Asia. The distinguishing environment, characteristics, and historical background of Australia make it a vital member of the Commonwealth of Nations. The government plays a significant role in the direction setting and monitoring of higher education performance in Australia. Therefore, Australia’s education system is recognized worldwide, and the country is regarded as a high-quality study destination. This research seeks to examine the importance of intercultural attributes on the Instagram account managed by the Australian government (@studyauofficial) to portray the identity of Australia related to Western education concepts. The methodology used in this study is Peirce’s triadic scheme consisting of object, representamen, and interpretant. The results show that the identity of Australia is placed squarely in commitment to the Western education concept. Therefore, the signs on the Instagram messages are appealing for future higher education students, particularly in Asia, who wish to obtain a high-quality education to ensure the success of their career path or to secure a better future for their family [ABSTRACT FROM AUTHOR]
- Published
- 2022
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24. Digital Platforms and Journalism in Australia: Analysing the Role of Competition Law.
- Author
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BALASINGHAM, Baskaran and NEILSON, Tai
- Subjects
ONLINE journalism ,DIGITAL technology ,DIGITAL media ,MASS media policy ,BARGAINING power ,FREEDOM of the press - Abstract
News media businesses compete with search engines and social media networks for advertising revenue but at the same time depend on the latter to reach and interact with audiences. The Digital Platforms Inquiry (DPI) completed by the Australian Competition and Consumer Commission (ACCC) found that media businesses' dependency on digital platforms gives companies like Google and Facebook substantial bargaining power over Australian news media businesses. This development over the past decade has caused negative repercussions for the choice and quality of news available to Australians. In response to thegse findings, Australia's News Media and Digital Platforms Mandatory Bargaining Code 2021 extends the application of competition law into digital news and advertising markets. The reform is intended to address the impact of digital platforms on the commercial viability of Australian news companies. In this article, we assess the application of competition law to the relationship between news media and digital platforms, including the strength of the DPI findings and the appropriateness of the resulting reforms. We argue that after decades of deregulation of the media sector in Australia the News Media Bargaining Code is a hybrid legislation, which introduces news media industry regulations under the guise of competition law. While we see a continued role for competition law in digital platform markets, this article indicates the challenges posed by digital platforms on media pluralism and the limitations of a market-driven approach to news media policy. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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25. MarketLine Industry Profile: Advertising in Australia.
- Subjects
ADVERTISING - Abstract
An industry report for the advertising industry in Australia is presented from publisher MarketLine, with topics including market value, market segmentation, and business forecasts for the industry.
- Published
- 2022
26. Exploring the potential of citizen science for public health through an alcohol advertising case study.
- Author
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Thomas, Jessica A, Trigg, Joshua, Morris, Julia, Miller, Emma, and Ward, Paul R
- Subjects
BREAST tumor prevention ,CONFIDENCE intervals ,PUBLIC health ,MANN Whitney U Test ,ADVERTISING ,SURVEYS ,ALCOHOL drinking ,RESEARCH funding ,QUESTIONNAIRES ,DESCRIPTIVE statistics ,CHI-squared test ,CITIZEN science ,SOCIODEMOGRAPHIC factors ,DATA analysis software ,ODDS ratio ,EMAIL ,COVID-19 pandemic - Abstract
Citizen science connects academic researchers with the public through combined efforts in scientific inquiry. The importance of involving impacted populations in health research is well established. However, how to achieve meaningful participation and the methodological impact of citizen science needs further examination. We examined the feasibility of using citizen science to understand the impact of alcohol advertising on Australian women through a breast cancer prevention project. Two hundred and eighty-two ('participants') citizen scientists completed demographic and behavioural questions via an online survey. The research participants moved into the role of citizen scientists by completing the data collection tasks of capturing and classifying images of alcohol advertising they saw online. Interrater reliability tests found high levels of agreement between citizen scientists and academic researchers with the classification of alcohol advertising brand (Kappa = 0.964, p < 0.001) and image type (Kappa = 0.936, p < 0.000). The citizen scientists were women aged 18 and over, with 62% between 35 and 55 years old. The majority were from major cities (78%), had attained a bachelor's degree or higher-level education (62%) and were recruited via email or Facebook (86%). The use of citizen science provided methodological gains through the creation of a unique dataset with higher levels of validity than the existing literature, which employed traditional investigator-driven research methodologies. Citizen science enriched the dataset and provided a powerful methodological vehicle to understand an environmental determinant of health. The study illuminates how public participation benefitted the research process, the challenges and the potential for citizen science to improve public health. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
27. Lifestyle, opportunity and attraction images: real estate platforms and the digital remediation of space.
- Author
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Chesher, Chris
- Subjects
REAL property ,ADVERTISING ,LIFESTYLES ,NEOLIBERALISM - Abstract
Searching for and selling real estate in Australia and worldwide changed this century with the proliferation of web and mobile platforms for real estate, now often known as Realtech. These platforms offer enticing images of homes as commodities, emphasizing desirable lifestyles and opportunities for renovation and capital gains. In comparison with previous advertising media, real estate platforms powerfully mediate spatiality, mobilizing attraction images that intensify the experience of house hunting. Maps and floorplans, photos and videos, drone shots and 3D walkthroughs, algorithms and interaction design present buyers with complex but not unified impressions of space and place. This article provides a critical history of these changes in the cultural field of real estate in Australia with the rise of the platforms Domain and realestate.com.au. It connects these sociotechnical and industrial changes with the influence of neo-liberal ideology and the framing of homes as commodities. Through a textual, visual, spatial and content analysis of online real estate advertising in three contrasting suburbs in Sydney, Australia, it observes the intensification of three dominant strategies for promoting real estate: the lifestyle image, the opportunity image, and the attraction image. It shows how these images vary across geography, class and subculture. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
28. Selling Mount Buffalo National Park: Victorian Railways, Harold Clapp and the Blueprint for National Park Promotion in Australia.
- Author
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Woodward, Josh
- Subjects
NATIONAL parks & reserves ,ECOTOURISM ,RAILROADS ,ADVERTISING campaigns ,DOMESTIC travel - Abstract
This article explains how a modern advertising campaign for Mount Buffalo in the 1920s influenced subsequent nature tourism campaigns made by Victorian Railways and the Australian National Travel Association, which was established in 1929 and collapsed in 2001. The Buffalo campaign and those that followed are significant for their lasting impact on the social construction of Australian nature, narratives of Indigenous dispossession, settler possession and a consumer dimension that rests at the core of the Australian national park idea. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
29. New Psychology and Psychiatry Study Findings Reported from University of Melbourne (When "good Enough" Is Not Good Enough: How Maximizing Benefits Financial Well-being).
- Subjects
WELL-being ,PSYCHIATRY ,RESEARCH personnel ,CONSUMERS ,FINANCIAL services industry - Abstract
A recent study conducted by researchers at the University of Melbourne challenges the commonly held belief that maximizing decision-making is associated with lower well-being. The study found that individuals who engage in maximizing decision-making actually have higher financial well-being. The researchers suggest that financial service providers and policymakers can improve consumers' financial well-being by encouraging them to engage in a more meticulous search when evaluating financial products and services. This research has been peer-reviewed and offers valuable insights for improving financial outcomes. [Extracted from the article]
- Published
- 2023
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