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Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from the Slovak Republic, it finds out whether the implementation affects their interest in visiting the mentioned heritage objects as part of the development potential of tourism. The research objective was implemented through questionnaire research methods. The obtained data were verified by selected statistical methods. The research results point to certain differences in the perception of their importance as a tool to support their visitors’ rate. The main difference was found in the case the gender of respondents. There was found out, that women pay more attention on the level of digital tools implementation when deciding about visiting them. [ABSTRACT FROM AUTHOR]

The perception of innovation and innovation management in a selected area of tourism, which is hotels in historic buildings, represents a key aspect in the current environment where dynamism and rapid change require constant adaptation and progress. Tourism, as an industry, is immensely influenced by social, technological, and environmental factors, which raises the need for a systematic approach to innovation and its management. The aim of the present paper is to elaborate and evaluate the impact of innovative approaches on competitiveness and sustainable development in this sector through the method of scientific abstraction. The results of the paper emphasize the need for education and education to improve the awareness and importance of innovation and its benefits for sustainable tourism development. [ABSTRACT FROM AUTHOR]

In recent years, digital transformation has also had a significant impact on the tourism industry. Individual services are digitized more effectively and thus bring with them a number of advantages for participants in the tourism sphere. One of the examples is a financial digital innovation in the form of new cryptocurrencies, which serve to carry out financial transactions in digital form. The paper discusses cryptocurrencies and their application in the tourism industry. The goal, through the method of scientific abstraction, is to develop a concept of theoretical starting points for the use of cryptocurrencies in the aforementioned industry. In conclusion, the results point to the fact that the advancement of the digital direction in tourism services as well as in its financial field will be a new trend. [ABSTRACT FROM AUTHOR]