1. INTERNATIONALIZATION IN THE MEDIA OUT-OF-HOME INDUSTRY: THE CASE OF JCDECAUX IN THE BRAZILIAN MARKET.
- Author
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Ardito Garrido, Antonio Ricardo, Fernandes Santos, Ricardo, Gomes Couto, Marcelo Henrique, Lotti Oliva, Fábio, and de Hildebrand e. Grisi, Celso Claudio
- Subjects
BUSINESS networks ,MASS media industry ,GLOBALIZATION ,OUTDOOR advertising ,FOREIGN investments ,ADVERTISING ,MASS media industry mergers - Abstract
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- Published
- 2020
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