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This paper reflects the research aim and starting points of the APVV-18- 0115 project entitled Language in the City – Documenting the Multimodal Semiosphere of Linguistic Landscapes in Slovakia and in a Comparative Perspective. As formulated by its main author, Wolfgang Schulze (2018), the presented interdisciplinary project is focused on “the general research paradigms of the so-called cultural linguistics, sociolinguistics, multimodal linguistics, and cultural semiotics.” Within this context, the paper addresses the means used to express appeal in the linguistic landscape (order, ban, instruction, warning, request, or plea). The author draws on the characteristics and functions of imperative and its competitive forms in the German language, and observes their manifestations in the linguistic landscape. The analysis of the grammatical structures used for expressing the appeal deals with the material collected during the field research performed in the specifically selected parts of Erlangen, Germany. For the purpose of this analysis, the research material was complemented by the signs collected in the more frequented parts of Erlangen as well, i.e., places with increased movement and concentration of people such as the railway station, public transportation vehicles, malls, university, university library. The goal of this paper is to outline the means used in the German linguistic landscape to express an appeal and guide the behaviour of the intended recipients. The comparative perspective is applied not only in the examination and analysis of the research sample, but it also extends to the Slovak language. The results of the analysis are compared with the way an appeal is expressed in the Slovak linguistic landscape. [ABSTRACT FROM AUTHOR]

The authors deal with the issue of determining the appropriate legal bases for the processing of personal data by employee representatives. The main objective of this paper is to assess the use of the relatively new European legislation on the protection of personal data in the specific environment of individual and collective employment relationships on the part of employee representatives. In the paper, the authors try to confirm that employee representatives in addition to the consent of a natural person concerned are entitled to act in line with another legal basis - the public interest (or fulfillment of legal obligations) given their position in the implementation of individual and collective labor relations. According to the authors, the choice of a specific legal basis will be based on the assumption that the employee representatives process personal data of the natural persons concerned, e.g. for the purposes of exercising the competencies granted by the relevant labor law regulations or for the purposes of managing internal relations of employee representatives (trade union membership as a personal data of a special category, fulfillment of rights arising from the trade union membership by a natural person). The authors substantiate their claims with relevant references to the practice, international legal documents and subsequently emphasize their use within specific labor law institutes. [ABSTRACT FROM AUTHOR]

The paper’s primary goal is to point out tourism development options through a solitary element with the potential of photogenicity and aesthetics, which can complement other tourism offer and point out the positive and negative effects of applying such an element in the complex of tourism. The analytical part of the work describes and evaluates the impacts of the installation of a work of art called Súľovská visual pyramid, which managed to increase the number of visitors to the particular site by about 250% in five years – but was also - based on negative experiences of local people - disassembled. Based on this experience, we argue that development through the arts can also be unsustainable if possible negative externalities are not considered in advance in planning and management. [ABSTRACT FROM AUTHOR]

Small and medium-sized enterprises can be considered carriers of innovation, employment, and social and regional integration. They guarantee higher efficiency and sustainable growth of the country's economy. Small and medium-sized enterprises are the most sensitive to changes in the business environment. In this paper, we focus on communication between small and medium-sized enterprises and public authorities in the selected Slovak town of Trnava. Based on the implementation of longer-term marketing research, several scientific methods and analyses were used, which took place in stages and individually followed each other; we tried to find relevant information about the issue. Our findings result from the implementation of correlation and regression analysis, determination of assumptions before the longerterm marketing research and questionnaire survey. Based on the findings, we present recommendations for improving the current state of communication between SMEs and public administration bodies and determining further possible scientific research on the issue. [ABSTRACT FROM AUTHOR]

The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independently. The data were obtained on the social platform Instagram and subsequently processed on the basis of the last five contributions as of April 3, 2020. This work is focused mainly on the number of responses to influencers in the form of likes or comments, furthermore we also calculate what share of their contributions is from 2020, mainly due to the fact that influencers on Instagram started to become known mostly in that year. The statistics of individual Instagram profiles and their subsequent comparison with each other are presented. The results show that it does not entirely depend on how many followers an influencer has, but that it depends more on the quality and impact of individual posts. [ABSTRACT FROM AUTHOR]

The paper presents linguistic landscape (LL) research into the Banská Bystrica intra-urban space focused specifically on multimodality of the researched objects. The presented partial qualitative synchronous and diachronous analysis of the samples collected at Horná Street and the Námestie SNP Square in the city is a part of the larger project entitled APVV-18-0115 Language in the City – Documenting the Multimodal Semiosphere of Linguistic Landscapes in Slovakia and in a Comparative Perspective. [ABSTRACT FROM AUTHOR]

In Slovakia, there has been very little attention and research devoted to the issue of ghosting. The aim of the article is to enrich the relatively unknown ghosting issue and to propose a methodology for its assessment and prediction. The GIG methodology consists of 12 items that create a Global Indicator of Ghosting. The paper presents a verification of the methodology applied to identify gender differences. Attention is given to the inclusion of ghosting in the process of human resources re-education. [ABSTRACT FROM AUTHOR]

The paper deals with the digital literacy of students attending the University of the Third Age in Nitra. It brings together partial results of the research the author conducted in the summer semester of the academic year 2012-2013 and focuses on the aspects of age and the degree of education as determinants of interest in ICT and computer skills in the context of the education of seniors. The research sample consisted of participants of two study programmes supervised by the Faculty of Education of Constantine the Philosopher University in Nitra: 40 students in the History of Fine Arts and Creative Art activities study programme under the Department of Creative Arts and Art Education and 34 students enrolled in the Folk Crafts study programme carried out by the Department of Technology and Information Technologies [ABSTRACT FROM AUTHOR]

The paper deals with the control and communication flow processes present as part of the organizational culture, which is a popular concept in management science. The objective of the study is to classify the control and communication flow culture of the studied enterprises. We used the questionnaire for the assessment of organizational culture developed by Harrison and Handy in our survey. Following an introduction to relevant literature, the study discusses the outcomes of empirical research. [ABSTRACT FROM AUTHOR]

The study focuses on anti-Semitism from a communication perspective and a philological point of view (i.e. anti-Semitism as a communication source). In the first part, it names the paradoxes of anti-Semitic communication, which on the one hand is to eliminate "excessive Jewish influence in society ", on the other hand, it is an essential aspect of Jewish identification and a factor strengthening Jewish national, spiritual and cultural consciousness. The second part focuses on the functions of anti- Semitic communication, especially today. Finally, the study briefly characterizes ten functions of anti-Jewish language, narrative and conception, thus understanding anti- Semitism as a multifunctional communication. [ABSTRACT FROM AUTHOR]

We can integrate children's learning about the forest and the topics of the forest environment as part of environmental education into any educational area. The educational areas of Art and Culture, or Language and Communication, and their specific activities connected with musical, literary or dramatic activities, are no exception. By reading about the forest environment, targeted perceptions of nature, or musical-dramatic games, we can also influence the emotions or behavior of children and their communication skills. Musical-dramatic activities in connection with the literary template on the topic of the forest were the subject of our research in children of younger school age, who are placed in alternative institutional care - in the center for children and families. We investigated the potential of music-dramatic activities for children's communication and socio-emotional skills, if we apply them as part of extracurricular activities in the process of preparing children for performance. [ABSTRACT FROM AUTHOR]

The aim of the research described in the article is to examine the options of addressing power supply disruption in the selected sectors of infrastructure due to emergency situation: snowfall in the area of Český Krumlov and Prachatice districts in the Czech Republic on April 28, 2017. Based on the characteristics of climatic, meteorological and geographic data, consequences of power supply disruption are described with emphasis on the approach of the electricity distributor and the affected infrastructure (transport and communication networks - mobile operators) in selected sectors. Reflection on the intervention activities of the Fire Rescue Service units in making roads passable has been carried out. The article evaluates preparedness and intervention activities based on the case study of emergency situation management procedures related to the selected infrastructure and suggests recommendations for their improvement. [ABSTRACT FROM AUTHOR]

The study examines the relationship of trust and communication in adolescents and their parents in divorced families. Attention is focused on the comparison of these factors in families with sole and shared custody. The research sample consisted of (N = 76, sole custody N = 48, joint custody N = 28, AM = 11.5). In order to find out the openness in communication (Hargašová, Kollárik, 1986), emotional attachment to parents (Armsden, Greenberg, 1987). Administration and anamnestic data were obtained in counseling-psychological centers with the full consent of parents. In shared care there is a positive, truthful and open relationship towards both parents. [ABSTRACT FROM AUTHOR]