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IN another sign of how hard television executives are working to attract advertising in tough times, two cable channels plan to significantly expand an initiative that pairs commercials with relevant scenes in the shows they interrupt. At a presentation on Wednesday, Turner Entertainment Networks -- part of the Turner Broadcasting System unit of Time Warner -- intends to announce the expansion of the initiative, called TV in Context. It is to be available in 100 movies and scripted series during the 2009-10 season on TBS and TNT; it has been available in 50 movies on those channels during 2008-9. [ABSTRACT FROM PUBLISHER]

The F.D.A. is everywhere these days, or so it seems. Sellers of dubious medical devices claim in late-night TV advertisements that their products are ''registered with the F.D.A.'' [ABSTRACT FROM PUBLISHER]

Reports on the involvement of CNN News Group on a dispute related to product television advertising in New York. Appearance on television of a sponsor's product in a recent segment of a news show; Complaints about blurring of the lines between advertising and editorial content; Reference to the statements from corporate representatives of CNN News Group and General Mills Inc.

Discusses marketing of products by United States pharmaceutical companies directly to consumers through print and television advertising. Impact of an August 1997 change in US government regulatory policy on sales of some drugs; Companies that have increased their advertising and identification of the drugs involved; Question of how the ads are changing the practice of medicine.

Discusses so-called virtual advertising, the use of digital technology to insert electronic images like signs, brand logos and product packages into live or previously taped television programs. Use in live sports broadcasts; Growth of use in other entertainment programming; Fees; Reasons for preference of virtual advertising, including changeability; Criticism.