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1. Want Value from Big Data? Close the Gap between the C-Suite and the Server Room.

Author

O'Reilly, Kelley and Paper, David

Subjects
BIG data, DATA mining, DATABASES, PROBLEM solving, STOCKS (Finance)
Abstract

The author discusses the importance of big data for businesses. He cites an article which suggests that companies using data and business analytics to guide decision making are more productive and experience higher equity returns compared with companies that do not. He also notes the common pitfalls of big data initiatives.

Published
2012
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