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Start Over Descriptor "*BANK marketing" Publication Year Range More than 50 years ago

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1. SOME TYPICAL USES OF CENSUS DATA IN BANK MARKETING RESEARCH.

Author

Perdue, Robert T.

Subjects
*BANK marketing, *CENSUS, *RESEARCH
Abstract

Focuses on uses of census data in bank marketing research. Use of the data in location analysis; Problems encountered in using census data; Market segmentation projects and census data.

Published
1974

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