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47 results on '"Coskun A"'

4. The reign of Zangī (521-541/1127-1146)

Author

Alptekin, Coskun

Subjects
956, `Imad al-Din Zinki Atabak of Maws?l, al-Malik al-Mans?¯r, Middle East, Kings, Rulers, History
Abstract

This study is concerned with the biography of Atabeg Zangi and the conditions prevailing during his reign; it contains a survey of relevant sources and notes on modern works which render information reflecting the subject. It is in six chapters together with an appendix concerning his titles. The first of the chapters endeavours to portray the background to his life by a biographical survey of his childhood, training and youthful development, the changing circumstances of which finally produced the great and even ruthless Atabeg who ruled Mosul. In the second chapter his service to the Seliuqs in the East and West are discussed. The struggles for power between the Maliks and Zangi's involvement with them is its theme, together with the role played by the 'Abbasid Caliphate. Chapter three deals with Zangi's conflicts with the Latin States in the East. His wars against the Crusaders are discussed here as also are their dealings with the Atabegs of Damascus, followed by Zangi's endeavours to rule that city. An expedition led by the Byzantine Emperor, John II Comnenus, is described in chapter four. In this, his project for the capture of the Muslim towns In Syria is the chief topic as is also Zangi's reaction against the Byzantines. In chapter five, the Turcomans and Zangi's operations against them in Shahrazur, the Artuqids in Hisn Kayfa and Mardin and the Kurds in the north of Mosul are the main theme. The final and sixth chapter which deals with the revolt of Malik Farrukh-Shah, for whom Zangi acted as Atabeg, and the siege of Qal'at Ja'bar, ends with the murder of Zangi during this, his last operation.

Published
1972
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9. International Marketing Strategy Decisions and the Growth Rate of Major American Firms.

Author

Samli, A. Coskun

Subjects
EXPORT marketing, CORPORATIONS, MARKETING strategy, AMERICAN business enterprises, DECISION making, PRICING, MARKETS, MARKETING planning
Abstract

The article comments on international marketing strategy decisions and the growth rate of major American firms. There are a number of key factors a global firm considers in international market studies. When the different research areas were ranked by the respondents, the degree of economic development was ranked highest by the largest group of respondents in the slow growing group as the top ranking research topic. There are a number of special considerations when adding new products to an existing product line in international markets. These include, among others, adapting the product to market needs, simplifying it, changing or retaining the quality, greater or lesser product integration, and resizing of product. These further complicate an already complicated decision area. Whether products are the same as those in domestic market or completely adopted to particular needs of overseas markets, experts consider profit to be the primary consideration in product decisions. The relative emphasis on international marketing orientation is readily detectable in certain marketing decisions of especially faster growing respondents.

Published
1974
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11. International marketing strategy decisions and the growth rate of major American firms

Author

A. Coskun Sanli

Subjects
Marketing, Return on marketing investment, Agricultural marketing, Marketing management, business.industry, Marketing effectiveness, Product management, business, Marketing mix, Relationship marketing, Marketing strategy
Abstract

Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts. Examines the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.

Published
1974

12. Improving New Product Planning with GERT Simulation

Author

A. Coskun Samli and Carl J. Bellas

Subjects
ComputingMethodologies_SIMULATIONANDMODELING, business.industry, Computer science, Strategy and Management, media_common.quotation_subject, Industrial engineering, Similarity (network science), Component (UML), New product development, Operations management, Simplicity, Data input, business, media_common
Abstract

GERT simulation is an effective technique for planning the time and cost requirements of a new product introduction, which may involve evaluating alternative configurations of the component activities. Simplicity of data input and a similarity to PERT are important advantages to the user.

Published
1973

14. The Use of GERT in the Planning and Control of Marketing Research

Author

Carl L. Bellas and A. Coskun Samli

Subjects
Marketing, Economics and Econometrics, Process management, Computer science, 0502 economics and business, 05 social sciences, Control (management), 050211 marketing, Business and International Management, Marketing research, 050203 business & management
Abstract

Graphical Evaluation and Review Technique (GERT) is relatively new; it has not been used extensively to analyze business problems, although it promises to be of value in planning and control of marketing research.

Published
1971

16. Wholesaling in an Economy of Scarcity: Turkey

Author

A. Coskun Samli

Subjects
Marketing, Scarcity, Turkish economy, Market economy, Economy, media_common.quotation_subject, Economics, Business and International Management, media_common
Abstract

This article analyzes the functions of wholesaling in an economy of SCARCITY, the Turkish economy, in contrast to the functions of wholesaling in an economy of ABUNDANCE, the United States. The author compares the two systems, based on firsthand knowledge.

Published
1964

17. Management Control of Marketing Research

Author

James H. Myers and A. Coskun Samli

Subjects
Marketing, Economics and Econometrics, Knowledge management, Digital marketing, business.industry, 05 social sciences, Marketing mix, Marketing strategy, Marketing science, Marketing management, 0502 economics and business, 050211 marketing, Business, Business and International Management, Marketing research, Relationship marketing, 050203 business & management, Management control system
Abstract

While marketing research does not readily lend itself to control and evaluation in the traditional business management sense, techniques do exist and are used for this important function. The authors review various approaches for keeping the research effort productive and for evaluating its contribution to the firm.

Published
1969

20. A computer program for solving transient heat conducting problems

Author

Erbayram, Coskun., Cooper, Thomas E., Naval Postgraduate School (U.S.), and Mechanical Engineering

Subjects
numerical solution, conduction, Trump, computer program, heat transfer, Mechanical engineering
Abstract

A computer program, with the code name TRUMP, was developed in 1965 by the Lawrence Livermore Laboratory to solve a variety of transient and steady-state conduction heat flow problems in simple or complicated geometric configurations. The purpose of this investigation was to adapt "TRUMP" to the Naval Postgraduate School IBM/360 Model 67 computer system. Several heat conduction problems are solved with the adapted version of TRUMP and the results compare closely with the analytical solutions to these problems. The example problem inputs may be used as guides in preparing input data for future problems. Some suggestions are also given for further development of the program. http://archive.org/details/acomputerprogram1094515618 Lieutenant (junior grade), Turkish Navy Approved for public release; distribution is unlimited.

Published
1971

24. CORONARY ANGIOGRAPHY

Author

G G, GENSINI, S, DIGIORGI, C, SERRA, O, COSKUN, and A, BLACK

Subjects
Angiocardiography, Humans, Coronary Disease, Coronary Angiography, Cardiovascular System
Published
1964

38. Pica Mimicking Abruptio Placenta

Author

JR, JOHN P. GUSDON and TUNCA, COSKUN

Abstract

The presence of an acutely tender and irritable uterus in the 33rd week of gestation, associated with a low hemoglobin, led to an admitting diagnosis of possible abruptio placenta. Only with continued observation and study did the diagnosis of geophagia and partial large bowel obstruction become evident.

Published
1974

41. International Marketing Management

Author

Michael J. Thomas and A. Coskun Samli

Subjects
Marketing, Business, Business and International Management, International marketing
Published
1970

42. Turkey's Politics

Author

Kemal H. Karpat and A. Coskun Samli

Subjects
Politics, Political science, Economic history, General Medicine
Published
1960

43. Marketing Management: A Systems Perspective

Author

A. Coskun Samli and William Lazer

Subjects
Marketing, Marketing management, Digital marketing, business.industry, Business marketing, Business and International Management, Marketing research, business, Marketing strategy, Relationship marketing, Marketing mix, Marketing science
Published
1972

45. INTERNATIONAL MARKETING MANAGEMENT.

Author

Gordon, Guy G. and Samli, A. Coskun

Subjects
MARKETING literature, NONFICTION
Abstract

The article presents a review of the book "International Marketing Management," by Michael J. Thomas.

Published
1970

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