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Despite stalled economic recovery, online display advertising has shown impressive vigor in 2010, according to a new report issued by the yield optimization firm the Rubicon Project.According to the report, [...]

For most traditional media, 2009 was an ugly year, but for print the tanking economy accelerated the digital migration for many large marketers.Many big-spending categories made sharp cuts in print, [...]

The online advertising market is showing signs that it's returned to a growth trajectory.The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to [...]

Ask any interactive shop to build a campaign and you'll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team [...]

NEW YORK -- Broadcast TV stations reached the $1 billion revenue mark in online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while [...]

LOS ANGELES -- As many as seven agencies are meeting with Mitsubishi Motors North America this week in pursuit of the automaker's creative business, according to sources. ?Among the shops [...]

TOP ONLINE ADVERTISING DATA U.S., Home and Work Week ending October 8, 2006 Company Impressions (000) 1. Vonage Holdings Corp 1,474,871 2. Verizon Communications, Inc. 698,470 3. BellSouth Corporation 596,000 [...]

NIELSEN MEDIA RESEARCH TOP ONLINE RETAIL GOODS & SERVICES ADVERTISERS U.S., Home and Work Week ending January l5, 2005 Company Impressions (000) 1. Netflix, Inc. 1,206,877 2. United Online, Inc. [...]

NIELSEN MEDIA RESEARCH TOP ONLINE ENTERTAINMENT ADVERTISERS U.S., Home and Work Week ending January 29, 2006 Company Impressions (000) 1. Skill Jam 152,481 2. The Walt Disney Corporation 96,103 3. [...]

Now that traditional agencies have a better understanding of how interactive marketing works, is there still a need for pureplay I-shops? In the past year, it's been too easy to [...]

Ignoring digital platforms can be a mistake Does branding work online? Of course it does. It's a silly question when you think about it. Online advertising totaled some $7 billion [...]

If a commercial has a surprise ending, will this predispose viewers to like the brand? So we might hypothesize, based on new brain research published in The Journal of Neuroscience [...]

Advertisers spent $2.9 billion on the Internet in 2000, up from $1.9 billion in 1999, representing a gain of 52.6 percent, according to Competitive Media Reporting's Internet division. Although growing [...]

When a global Internet giant like Santa Clara, Calif.-based Yahoo Inc. announces its quarterly earnings, it isn't just stockholders who take notice. Indeed, after Yahoo's third quarter sales and earnings--which [...]

Despite a slowdown in Internet advertising, which last year increased spending by 560 percent, outdoor advertising was up 12.1 percent in the first half of the year to more than [...]

Nowhere is this numbers crunching better evidenced than in the sector of online advertising. Yahoo's announced third quarter earnings of $81.1 million, or 13 cents per diluted share on a [...]

Although the number of advertisers on the Web has grown considerably-- approximately 65 percent since January 2000--a sizable portion of online companies are still filling ad space with banner ads [...]

As the gender divide among computer users closes, more and more women are turning to the Web to find useful information and nothing-but-Net entertainment. Although there's been a boom in [...]

Relationship, retail sites top women's lists. Nielsen/NetRatings' survey of females age 18 and over who used the Internet at home during the month of April found that relationship-oriented and retail [...]

For marketers, getting users to come to a site is one thing; Keeping them there is another. Which is more important to advertisers, the amount of time spent at a [...]

Advertising impressions on the Web showed tremendous growth from October to March. In fact, they increased 100 percent, according to Charles Buchwalter, vice president of media research for the Seattle-based [...]

The Top 100 Interactive Agencies RANK AGENCY (AFFILIATION) HEADQUARTERS 1 Saplent [**] Cambridge, MA 2 IXL, Atlanta [**] Atlanta 3 USWeb/CKS [**][+] San Francisco 4 Razorfish (Omnicom) [**] New York [...]

Users of IPO-bound Twitter are more likely to click on or forward online ads than are those of Facebook. However, Facebook's users are more likely than Twitter's to be active [...]

Who's next? The critical question for Web publishers and agencies for the rest of 1997 and into 1998 is what new advertisers will surface to fuel the Web's expansion. Because [...]

Marketers With a Banner Quarter Top 10 U.S. online display advertisers Display ad impressions * 1 AT&T 21,144 2 Scottrade 14,946 3 Verizon Comm. 14,561 4 Experian Interactive 14,305 5 [...]

Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says [...]

2009 U.S. ONLINE ADVERTISING SPENDING BY FORMAT TOTAL SPENDING $22.4 Billion SEARCH 48.2% BANNER ADS 21.3% CLASSIFIEDS 9.9% LEAD GENERATIONS 6.8% RICH MEDIA 6.6% VIDEO 4.6% SPONSORSHIPS 1.4% E-MAIL 1.2% [...]

Online advertising enjoyed another stellar round of growth during the second quarter of 2007, while spending during the first half of the year approached $10 billion, according to the Interactive [...]

ADWEEK Online Web Poll Have you ever had an idea for a campaign and been denied credit for it? Yes 75% No [...]

NEW YORK--Consumers consider pop-up ads to be about as desirable as TV spots and direct mail, Internet advertising-research firm Dynamic Logic concluded in a new survey it released today. The [...]

Internet advertising revenue reached $351.3 million in the first quarter of 1998, up 6 percent over the previous quarter and 270 percent above the same period last year, according to [...]

Lost week, Jupiter Communications released AdSpend data putting total U.S. on-line ad spending at $301 million in 1996. It ranked Netscape as both the top Web publisher, with $27.7 million [...]