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Start Over Descriptor "Tabloid newspapers -- Marketing" Publisher adweek, llc
2 results on '"Tabloid newspapers -- Marketing"'

1. THE LAST GREAT TAB WAR

Author

CASE, TONY

Subjects
New York Daily News (Newspaper) -- Management -- Marketing, New York Post (Newspaper) -- Management -- Marketing, Newspapers -- Management -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Company business management, Management, Marketing
Abstract

As the advertising economy continues to falter, the hard-fought brawl between New York's 'Post' and 'Daily News' for Gotham's readers intensifies in both the boardroom and the newsroom 'Bloodbath in [...]

Published
2001

2. Sunday is no day of rest in tabloids' circ battle

Author

Consoli, John

Subjects
New York Daily News (Newspaper) -- Marketing, New York Post (Newspaper) -- Marketing, Newspapers -- Marketing -- Company sales and earnings, Tabloid newspapers -- Marketing, Newspaper publishing -- Company sales and earnings, Advertising, marketing and public relations, Mass communications, Company marketing practices, Company earnings/profit, Company sales and earnings, Marketing
Abstract

THREE WEEKS INTO A HEATED SUNDAY circulation price war, New York's Daily News and Post are seeing readership gains of 75,000 to 80,000 copies each per Sunday. Executives of both [...]

Published
1997

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