1. When a Story is More Than a Paper.
- Author
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Mcdonald, Rachel and Parker, Jackie
- Subjects
- *
STORYTELLING , *MASS media , *FICTION , *PARENT participation in education , *PARENT-child relationships & society , *LITERATURE appreciation - Abstract
The article discusses the form of storytelling known as transmedia. According to Henry Jenkins, professor of communication arts at the University of Southern California, transmedia is a process where integral elements of a fiction get systematically dispersed across many delivery channels for the purpose of creating a unified and coordinated entertainment experience. The author notes that one of the earliest and most successful examples of transmedia is "The Blair Witch Project" in which the producers created a website containing things such as police reports and interviews with the students' parents.
- Published
- 2013