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The article reports on the increasing sale of digital edition for iPad application by the publishing company of New York Hearst Corp. It informs about application editions that will be launched by the company for several magazines including Esquire, Marie Claire, and Food Network Magazine. It further informs about the application known as Drop Five Pounds developed by the woman magazine Good Housekeeping which consists of various tools such as quizzes, weight-loss goal calculator, and videos.

The article reports on the competition in manufacturing electronic book readers in the U.S. It mentions the competitors of the Kindle electronic book reader from Amazon.com Inc. which include the Que from Plastic Logic Ltd. and the Reader Daily Edition from Sony Corp. According to Citi Investment Research, the expected sales of the Kindle will be 2 million in 2009.