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Start Over Descriptor "NCAA -- Economic aspects" Publisher dow jones & company, inc.
2 results on '"NCAA -- Economic aspects"'

1. Sponsors jump through hoops for final 4

Author

Goldman, Kevin

Subjects
CBS Inc. CBS Sports -- Prices and rates, Television broadcasting of sports -- Economic aspects, Television broadcasting industry -- Prices and rates, Television advertising -- Prices and rates, Business, Business, general, NCAA -- Economic aspects
Published
1993

2. 'March ad-ness' is now courting college web sites

Author

Steel, Emily

Subjects
Basketball (College) -- Marketing agreements, Basketball (College) -- Economic aspects, Television advertising -- Contracts, Internet/Web advertising -- Forecasts and trends, Internet/Web advertising, Cooperative agreement for product marketing, Contract agreement, Market trend/market analysis, News, opinion and commentary, NCAA -- Economic aspects, NCAA -- Competitions
Abstract

Advertisers are not only buying television spots during the NCAA men's basketball tournament but advertising on individual college websites.

Published
2007

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