Search

The article offers information on the lists of predictions for the holiday season as of September 6, 2017 known as Baker's Dozen from market research firm NPD which are related to retail trends and technology products. Topics mention including the innovation paradox, long-term growth strategy and early adopter.

The article discusses sales trends expected in the holiday season of 2016 and mentions topics such as sales of consumer electronics including personal computers, smartphones and online sales.

The author highlights the 25th Anniversary of market research company The NPD Group and the "TWICE's" anniversary of the coverage of the consumer electronics (CE) industry and how the company has adapted and changed to track it. He recounts that when the company started in 1986, the electronic business was a sleepy backwater consumer business but has dramatically changed over the years. He asserts that both the company and magazine were able to survive by being nimble, thorough and accurate.

The article offers profiles NPD Group Inc., a market research company that provides market information and advisory services to help clients make improved business decisions.

The article discusses the role of the tablet computer in changing the relationship between computing and content. It provides an overview of the changes in the consumer electronics business. The emergence of the computer industry in the 1990s is noted. Also described is what makes the tablet a force for change in the industry.

A blog about the release of the Consumer Technology Black Friday week sales data by NPD is discussed.

The article emphasizes the significance of an effective demonstration of consumer electronics (CE) products. In order for a demonstration to draw customers in and sell effectively, it must reflect the changed experience in CE products. That means retailers and installers need to demonstrate more than just products; they need to show exactly how the products can add value to customers. For instance, for customers looking for portable digital music players, begin by plugging in an iPod. Determining a customer's preferences in music and movies before loading any software can also add to a demonstration's effectiveness.