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Familia Martínez Zabala, a family-owned Spanish wine group, has rebranded its flagship brand, Bodegas Faustino, in an effort to attract new consumers without alienating existing ones. The company has reduced the weight of the bottles and redesigned the labels. They are also addressing declining wine consumption by adapting to changing trends, such as the increasing demand for white wine and the need for lower-alcohol and more environmentally friendly options. The company is exploring the possibility of producing low-and-no alcohol wines under their brand Bodegas Leganza. They have a strong presence in export markets, including the UK, Europe, North America, Asia, and Latin America. The company is focusing on diversifying their markets and investing in China despite new competition. In their domestic market, Spanish wine dominates, and Faustino is well-represented in tourist areas. Inflation and high interest rates have impacted spending, but the company has managed to recover pre-pandemic volumes. They have invested in a new winery and visitor center focused on sustainability. The total investment in the winery build is close to €15m. [Extracted from the article]

Fresh produce group Fyffes plans to rebrand its bananas sold in mainland Europe under the name Trudi's. The move is part of Fyffes' goal to market its bananas as healthy products that support the communities where they are grown in Costa Rica. The rebranding will only apply to the premium banana segment and will not affect produce sold in the UK and Ireland. Fyffes will continue to use the Fyffes name as its corporate brand and company name. The company is currently in negotiations with select retailers across Europe and aims to begin the trial of the rebranded bananas this year. [Extracted from the article]

The article announces that protein bar manufacturer Chicago Bar Co. is rebranding itself as Insurgent Brands to move into the wider snacks category.

The article presents a reprint of the article "NPD Tracker - ThinkKids' protein bar range; Grupo Bimbo rolls out organic bread in US; McCormick broadens Schwartz stable; Danone adds 15 new products to Cow & Gate baby food portfolio" which appeared in the online resource' June 15, 2018 issue of the journal. It discuses the release of protein bars for kids from Los Angeles, California-based snack bar start-up ThinkKids. Also mentioned is the packaging rebrand of French dairy group Danone SA.

The article reports on the mainstream retail channel of HelloFresh AG in the U.S. Topics discussed include an overview of HelloFresh, its listings at Stop & Shop and Giant Food, the expansion of its business through retail, its products and services, its brand and infrastructure, and its customer service.

A reprint of the article "Re-branded Cauli Rice raises new investment as it goes beyond cauliflower," by Andy Coyne which was published on the website www.just-food.com on December 5, 2017 is presented. Topics include the fund secured by the British rice alternative brand Cauli Rice from its equity crowdfunding campaign on Crowdcube, the rebranding of the company as Fullgreen to show its move towards low-carb, vegetable-based rice alternatives, and its U.S. marketing campaign in January 2018.

The article reports on plans of the baking firm Warburtons to rebrand its Newburn Bakehouse Free From range to Warburtons Gluten Free. Topics discussed include views of Chris Hook, free-from director at Warburtons, on gluten free products to be offered by the Warburtons Gluten Free brand; statements given by Jonathan Warburton, from Warburtons, on rebranding of products to Warburtons Gluten Free; and information on sales of free-from products in the year 2013.

The article informs that Seafood company Ocean Trawlers changed its name to Norebo. Topics include business opeartions expanded by the company in north Atlantic and the north Pacific; requirement of business rebranding due to company's expansion from trawling to other sectors; and views of company's managing director for export markets Stephen Collyer, on streamlining the corporate identity.

The article reports on relaunch of Safeway own-label products by grocer Morrisons through a wholesale deal to supply local convenience retailer McColl's. Topics discussed include rebranding of Safeway own-label as Morrisons after its acquisition by Morrisons, comments from David Potts of Morrisons regarding their partnership and Jonathan Miller of McColl's on same.

The article offers information on the investments in The Jersey Tomato Co. by investment fund KEEN Growth Capital. Topics discussed include the promotion of social responsibility in food nutrition, disease control and environmental awareness by Keen; the rebranding initiative of Jersey Tomato led by KEEN; and the views of David Stoff, founder and chief executive officer (CEO) of The Jersey Tomato Co., on it.

A reprint of the article "Name change at Clover Stornetta Farms" by John Shepherd, which appeared in the online resource' March 10, 2017 issue, is presented.