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Telegraph Media Group is rolling out an international 'Best of British' campaign for The Telegraph's weekly world edition. Launching on 18 November, the campaign, by Space, targets British expats and [...]

Mirror Group, which publishes the Daily Mirror, Sunday Mirror and The People, is planning a significant increase in its marketing activity this year aimed at reviving ailing circulation figures. According [...]

The bastion of Middle England claims its readers are open-minded, which may be why they're defecting. The Daily Mail has long been the paper of choice for the middle-class, suburban [...]

The Wall Street Journal has announced that it will publish branded news content in the soon-to-be-released business newspaper from HT Media, India's second-largest print media company. The WSJ pages will [...]

The battle for ownership of the London newspaper market is hotting up. The Evening Standard has had some pretty fierce brushes with the London Mayor, Ken Livingstone, and now the [...]

The Daily Telegraph is launching a promotion offering readers up to 50 per cent off short breaks in hotels across the UK. The promotion will launch on 24 September with [...]

The Times is to start selling its compact edition nationally this week. As revealed in Marketing (9 June), The Times intends to switch the editorial and marketing focus from the [...]

London's Evening Standard is offering free ad space to brands in a bid to raise the standard of press advertising. The 'creative canvas' campaign claims advertisers fail to tailor their [...]

The Birmingham Post & Mail is launching a customer relationship marketing programme through relationship marketing agency WARL i-Sight to boost home delivery. It will use direct mail and telemarketing to [...]

The Observer is running an e-CRM campaign to promote this month's edition of its 'Observer Food Monthly' supplement. The March issue focuses on the fusion of art and food. Conceptual [...]

Times Online is launching its first brand-marketing campaign on the internet. Running throughout January and February, the promo will focus on three key areas of the web site: travel, appointments [...]

In keeping with recent trends, The Times followed its broadsheet rival The Independent and brought out a tabloid version last Wednesday. But it seems it has embraced the notion of [...]

Associated New Media is launching online versions of its Daily Mail and Mail on Sunday titles. The websites, dailymail. co.uk and mailonsunday. co.uk, will launch next year and will offer [...]

It was heartening to see last weekend, as the US and UK hurtled towards war with Iraq, that newspapers had lost none of their commitment to being more lightweight than [...]

The Times and Sunday Times are launching an Arts First members club, offering readers the chance to receive exclusive offers to arts and cultural events. Readers can join for free [...]

The broadsheets have fired the starting gun in the New Year race for readers by offering a host of flight promotions and discounts, backed by heavyweight ad campaigns. The Daily [...]

The Financial Times has confirmed reports that it is to relaunch its UK edition this year. Details of the relaunch, including the exact timetable, remain under wraps, but a spokeswoman [...]

Europe's newspapers have branched out to attract new audiences and advertisers. Pippa Considine looks at three major brand extensions from Italy, the UK and France. ITALY: Il Sole, 24 ore [...]

The Sun has put up its cover price to 30p in Northern Ireland and the North of England and to 25p in Scotland, signalling the end of the pricing war [...]

The Independent is to part company with its media planning and buying agency, Manning Gottlieb OMD. It is believed the agency will not renew its contract at the end of [...]

Isabelle Musnik reports from the French capital, where the media agencies and owners are reeling from a hectic year. This year's return from the traditional summer break has been unusually [...]

There were no bare breasts in the Daily Star Sunday. Normally, I'd be fairly relaxed about the situation, but in the circumstances it is worth mentioning. Richard Desmond has built [...]

Can the Evening Standard be improved with a Metro philosophy? It's been an eventful week for Associated Newspapers, following the sudden departure of the Evening Standard's managing director, Sally de [...]

The headquarters of The Times and The Sunday Times is not known as Fortress Wapping for nothing. For the past year its marketing director has stayed away from the prying [...]

The Sun has joined forces with HMV to launch a free Sun CD of the Week offer, in a move being billed as the UK's biggest music promotion. Starting this [...]

News International is supporting its revamp of The Sunday Times with a pounds 2.5m media spend as it seeks to consolidate its dominance of the Sunday market and attract new [...]

The Guardian is to launch a three-part feature this Saturday entitled Big Brother, which explores the way in which our lives are watched, recorded, and analysed by others. The articles [...]

The Daily Mail and Mail on Sunday are offering 25,000 free bmi british midland European flights over the next three weeks in a deal organised through travel promotions specialist Landround. [...]

Mercedes-Benz and the Financial Times have joined forces to offer a chance to live like 'the luckiest man in the world' for one week. The promotion, which follows the 'Lucky [...]

Interviewing Piers Morgan is rather like taking an express train. But compared with four or five years ago, the ride has fewer comic bumps and turns and instead steams through [...]

Partners BDDH has been hired by the London newspaper the Evening Standard with a brief to reverse its falling circulation and win back readers. The agency, which pitched against Mustoe [...]

The Evening Standard has picked advertising agency Partners BDDH to help editor Veronica Wadley reverse its declining circulation. Managing director Sally de la Bedoyere, who ran the pitch process, selected [...]

The Newspaper Society has denied that plans to develop a newspaper marketing agency for national newspapers will have an impact on its campaign to attract more national advertisers to use [...]

The Newspaper Society is launching a trade marketing campaign this week to publicise the results of its advertising effectiveness study. The trade body has also employed live advertising in the [...]

The Observer is undertaking a three-day TV and radio blitz, through Mother and PHD, to back an offbeat travel giveaway in this Sunday's paper. The campaign breaks on Thursday and [...]

Win a million pounds. Win a car. Win the holiday of a lifetime. Win a shower curtain. We have seen them all before. For the most part, competitions such as [...]

Jacob's Creek, the wine brand, will get its branding on two special supplements in Telegraph Group newspapers to support its sponsorship at the Wimbledon tennis championships. The first, an eight-page [...]

The Daily Mail and Mail on Sunday are hoping to exploit Golden Jubilee fervour with the launch of a Jubilee celebration pack promotion. Created by Dialogue, the activity has been [...]

In the beginning there were the four Ps: product, promotion, place and price. This is essentially the palette of colours with which we marketers paint our pictures. Pricing is by [...]

News Group Newspapers is searching for a direct marketing agency to build a loyalty programme for The Times. The Times has held meetings with at least two direct marketing agencies [...]

News Group Newspapers is to launch a major direct marketing campaign for The Sun and News of the World as it bids to win the World Cup tabloid wars. The [...]

The Sunday People newspaper is to sponsor a new Saturday afternoon football segment on talkSPORT. The section, 'The Inside Story', is part of the 505 programme presented by former football [...]

The world is getting more intelligent. Discuss. Do not exceed 1,100 words, using only one side of the paper. And the paper in question will of course be The Mirror [...]

The Daily Telegraph and T-Mobile are to publish a 16-page guide to mobile business communications with tomorrow's (Thursday) edition. The guide is part of a sustained campaign by the telecoms [...]

Germany's national Sunday newspaper market has long been ready for expansion. Until autumn last year there were only two titles, both owned by Axel Springer: Bild am Sontag, which targets [...]

The Telegraph Group has joined forces with Daimler-Chrysler in a joint promotion to launch the Cherokee Jeep. It follows a pitch against other media owners, held by DaimlerChrysler's media agency [...]

Sales of national newspapers have soared following the terrorist attacks of September 11. The September ABCs showed that The Guardian was the top performer, enjoying a 13% year-on-year increase and [...]

Newspapers are still eager to use the net to exploit their brands, Alasdair Reid says You can be forgiven for assuming that, if old school publishers are going to inherit [...]

The Guardian has secured the title sponsorship of the Hay Festival of Literature and the Arts. The deal gives The Guardian and The Observer a branding presence across all festival [...]

Go, the budget airline is running a promotion with Telegraph Group newspapers offering readers £30 return flights to 18 continental cities in exchange for tokens collected from the newspapers. The [...]