1. HIGHER GROUND.
- Author
-
Wolfe, Emily Stifler
- Subjects
- *
PRODUCTIVE life span , *CLOTHING industry , *ENTREPRENEURSHIP , *MARKETING strategy , *MOUNTAINEERING - Abstract
The article offers information on the occupational life of Yvon Chouinard, Patagonia founder, a clothing company. Topics discussed include views on the life of Chouinard as entrepreneur; information on the marketing strategy of Chouinard by revolutionizing clothing designs; and mentions a book "Some Stories: Lessons from the Edge of Business and Sport" depicts his adventurous mountaineering and climbing life.
- Published
- 2019