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1. Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement

Author

Philip Calvert, Kingsley T. Ihejirika, and Anne Goulding

Subjects
Public Administration, business.industry, 05 social sciences, Academic library, Library and Information Sciences, Public relations, 050905 science studies, Social media marketing, Marketing management, User engagement, Social media, 0509 other social sciences, 050904 information & library sciences, business, Key management
Abstract

The purpose of this article is to examine key management principles that are crucial for sustainable social media engagement with library customers. To explore these principles, the Strategic Socia...

Published
2020
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