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The article reflects on the views of Andrew Brenits, chief executive officer (CEO) of Brenits Creative, according to which many top marketers use a mix of internal and external resources for driving sales. Topics discussed include hire permanent employee with skills; following project management approach for the same; and balancing management and email marketing in-house.

The article offers information for marketers and sales executives in the U.S. on how to successfully gain benefits from mobile marketing. It discusses the use of apps for email, messaging, and social media for mobile marketing campaign as well as several basic types of notifications and ways of connecting with consumers via mobile device.

The article offers the author's insights on the importance of email marketing practice to communicate with customers in various industries. Topics discussed by the author include the view of product marketing head Kaila Garrison of enterprise-scale cloud-based company Oracle Responsys regarding the optimization of emails used for mobile devices, assurance that the responsive design of email will be formatted for mobile screen, and the importance of personalization and relevancy.

The article focuses on the marketing strategies through email. Topics include use of email for text and social messaging, enhancing the ability of marketers through technological innovations, views of Jonathan Treiber of digital promotions firm RevTrax, on cost effectiveness associated with using email as marketing channel, and ensuring privacy and security through e-mail marketing.

The article reports on a survey from Clutch Research's the Manifest, which found that the majority of businesses (69 percent) spend time and money on email marketing. Survey author Kristen Herhold says that email helps one can engage with customers who have signed up to receive communications. Businesses also send a variety of email marketing communications.

The article focuses on email marketing and marketing automation tool. Topics discussed include use of marketing automation tools in automating email campaigns, role of the automation tools in database marketing, dependency of email marketing on marketing strategies such as data management, and marketing automation and email marketing acting as main components of digital marketing.

The article offers advice to companies on adopting a customer-first approach to marketing across all channels to address those consumers who unsubscribe from email marketing lists and opt out of campaigns. Topics discussed include some of the reasons why consumers unsubscribe and MarketingSherpa senior director of editorial content Daniel Burstein's comment on customer-first marketing.

The article discusses the use of emojis in product marketing. Topics include the integration of emojis in business transactions as part of the marketing strategy to promote a personalized approach in marketing a particular product to consumers through various messaging mediums like emails and text messaging, and notes the mobile marketing firm Appboy Inc.'s emoji marketing platform which offers emoji-based messages to consumers.

The article focuses on Wine Enthusiast's use of Bluecore Window Shopping solution from email triggering service provider Bluecore to provide personalized email campaigns to customers. It discusses how the solution works and outlines insights from Glenn Edelman, vice president electronic-commerce (e-commerce) at Wine Enthusiast, about the solution. It states that the Bluecore Window Shopping emails increased the email channel revenue of Wine Enthusiast by 16 percent.

The article offers information on the Q1 2013 North America Email Trends and Benchmarks report by direct-to-consumer connection provider Epsilon, which shows an increase in the open rate of marketing electronic mail (email). According to Epsilon digital analytics vice president Judy Loschen, the email open rate is expected to increase continuously. It also states that the 31.1 percent increase shows the awareness of marketers on the mobile behavior of consumers.

The article discusses methods for Internet media providers to approach electronic commerce (ecommerce) in relation to its online editorial content. Potential approaches include selling all products mentioned in editorial reviews regardless of positive or negative mention, selling only products that are evaluated and recommended by the site's experts, and using email to promote web site traffic and product sales. Also explored are the ethical aspects of combining editorial and sales content.