1. Catalog Printing Goes to the Next Level.
- Author
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Wolf, Kurt K.
- Subjects
- *
ROTOGRAVURE , *ENGRAVING , *DIGITAL printing , *NONIMPACT printing , *MAIL-order business , *COMMERCIAL catalogs - Abstract
This article focuses on the latest technology applied by the German mail order house, Frankonia-Versand (FV), to its catalog operations. Together with its printer, Körner Rotationsdruck, FV has pushed the technology for converting standardized gravure data into FM-screened data for Web offset to a new level of quality. The advertising manager and the production team leader concluded that only a completely standardized production process could work. They decided that the only print-ready files they would provide, whether to gravure or to Web-offset printers, would be those that conformed to Process Standard Rotogravure (PSR). Web printers would receive PSR files complying with the European Color Initiative standards.
- Published
- 2005