1. Money From Mud.
- Author
-
Lev-Ram, Michal and Shalem, Mitzpe
- Subjects
COSMETICS industry ,MANAGEMENT - Abstract
The article features the small cosmetics company Ahava which utilizes the elemental resources in the Dead Sea in Israel and Jordan. It is stated that Ahava started when Ziva Gilad sold plastic bottles of mud and salt crystals to tourists. It notes that Ahava exported its products to Europe and the U.S. where their efforts caught the attention of Shamrock Holdings Inc., which acquired 20 percent of their stake. It also mentions the political and ecological challenges faced by the company.
- Published
- 2009