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Start Over Author "Seiders, Kathleen" Publisher mit sloan management review
2 results on '"Seiders, Kathleen"'

1. Attention, Retailers! How Convenient Is Your Convenience Strategy?

Author

Seiders, Kathleen, Berry, Leonard L., and Gresham, Larry G.

Subjects
Retail industry -- Marketing, Customer relations, Customer service -- Management, Business, Support services, Company marketing practices, Company business management, Customer service, Management, Marketing
Abstract

pp. 79-89 Many retailers proudly declare their commitment to customer convenience. However, few define convenience from the customer's point of view or systematically craft a convenience strategy. Confronting more retail [...]

Published
2000

2. Attention, Retailers! How Convenient Is Your Convenience Strategy?

Author

Seiders, Kathleen, Berry, Leonard L., and Gresham, Larry G.

Subjects
Retail industry -- Management -- Research, Customer relations -- Research, Convenience stores -- Management -- Research, Shopping -- Research, Business, Company business management, Management, Research
Abstract

Congested parking lots, out-of-stock merchandise, interminable checkout lines, indifferent sales help or no help at all--once these were facts of life that retail customers reluctantly tolerated. Now customers enjoy more [...]

Published
2000

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