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The authors discuss the significance of social media in ensuring public safety in large events like the 2012 Olympics in London, England. They explain how the social media and its speed potential, which allowed fast recruitment and organisation of various social movements and demonstrations, called for the adoption of technology in police intervention to keep up with such changes. They note the development in social media intelligence which provides insights into public safety and security.

In this article the author discusses the appeal of violent extremism and Islamic jihad. He recounts the experiences of young terrorist recruits and their motivations for war and adventure in joining groups such as Al Qaeda. The author asserts that mass media depictions of terrorists should be altered with humor and a loss of mystique.

The author discusses the issues concerning the regulations on alcoholic drinking in Great Britain. The author talks about the effort of the British government to implement an alcohol strategy that targets binge drinkers and the low-intensity campaign by the country's public health professionals to strengthen the strategies implementation. He also believes that the strategy will be ineffective due to the decline in the total alcohol consumption every year since 2005.