1. Check cards: the growth of a strategy
- Author
-
Beindorff, Michael
- Subjects
Visa U.S.A. Inc. -- Marketing -- 00126196 ,Credit and debit card industry -- Marketing ,Banking industry -- Services ,Debit cards -- Services ,Banking, finance and accounting industries ,Business ,Economics - Abstract
Financial institutions should place a high priority on check cards because such cards are profitable and make checking accounts more valuable, according to Visa USA Exec VP Michael Beindorff. He said that Visa's intent is to convince consumers to use check cards as readily as they now use checks or cash. Beindorff describes the check card business environment and details Visa's commitment to support check card use.
- Published
- 1996