1. TO POST OR NOT TO POST? Anonymous user comments in the Israeli journalistic sphere.
- Author
-
Soffer, Oren and Gordoni, Galit
- Subjects
- *
CITIZEN journalism , *NEWS websites , *PLANNED behavior theory , *ONLINE comments , *USER-generated content - Abstract
User comments have become an integral part of news websites. This study implements the well-validated theory of planned behavior (TPB) in order to understand the individual decision to post anonymous comments on news sites in Israel. We examine whether commenting is a spontaneous behavior, as has been argued in previous studies, or a reasoned behavior. Based on an internet survey (N = 707), the present study results support the hypothesis that the process involved in posting a comment in a specific socio-political context involves a reasoned action that can be understood by applying a generic theoretical model. Empirical support for TPB model hypotheses for intention prediction was evident, with the subjective norm-intention relation stronger than the attitude and perceived behavioral control-intention relations. In spite of the anonymous nature of the comments, findings highlight the relevance of the perceived socio-political context for individuals' decision whether to post an anonymous comment. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF